Job Description

Job Description

Product Marketing Strategy

• Drive go to market strategies for new beverage launches and seasonal offerings
• Define product positioning, key messaging and overall marketing narratives
• Convert product ideas into campaigns that resonate with target consumers

360 Marketing Campaign Execution

• Plan and execute integrated marketing campaigns across multiple channels, ensuring each platform is used effectively
• Channels include:
• Social media
• Influencer collaborations
• Paid advertising
• CRM and app based marketing in collaboration with growth team
• Public relations
• Offline activations
• Maintain consistent brand storytelling across all customer touchpoints

Product Launch Management

• Oversee full launch timelines from planning to execution for new products and menu expansions
• Collaborate closely with product, operations and supply chain teams to ensure smooth rollouts
• Align marketing materials, promotional strategies and launch schedules

Consumer & Market Insights

• Track consumer behaviour, market trends, competitor movements and public sentiment
• Identify opportunities for new product angles and campaign directions
• Translate insights into actionable marketing strategies

Cross Functional Collaboration

• Work closely with:
• Product development team
• Operations team
• CRM and growth team
• Creative and social media team
• External agencies
• Ensure alignment between product development and marketing communication

Performance Tracking & Optimisation

• Monitor key campaign KPIs including:
• Product sales performance
• Customer acquisition
• App engagement
• Campaign reach and interaction
• Evaluate campaign results and continuously optimise for better outcomes

Benefits:

• Company car
• Free parking
• Health insurance
• Opportunities for promotion
• Parental leave
• Professional development

Work Location: In person

Job Requirements

Job Requirements
Experience

• 5 to 8 years experience in marketing, product marketing or brand management
• Proven experience managing integrated multi channel campaigns
• Background in F&B, retail, FMCG or lifestyle brands is highly preferred

Skills

• Strong expertise in product marketing and brand storytelling
• Hands on experience with digital marketing across multiple platforms
• Good understanding of social media, performance marketing and influencer strategy
• Strong project management and stakeholder coordination skills
• Analytical mindset with ability to interpret marketing data and performance

Personal Attributes

• Strategic thinker with strong execution capability
• Able to manage multiple projects in a fast paced environment
• Creative with a strong consumer first mindset
• Passionate about food, beverages and lifestyle industries

Skills