Job Description
About This Role
This is a senior agency role responsible for leading the end-to-end delivery of influencer marketing and social media campaigns. Working closely with Account Managers and cross-functional teams, you will translate client objectives into clear execution plans, coordinate influencers and stakeholders, manage campaign risks, and ensure every campaign is delivered on time, within budget, and to the expected quality.
Beyond campaign delivery, you will strengthen client relationships, guide junior team members, improve internal processes, and identify opportunities to enhance campaign performance and grow client accounts.
Key Responsibilities
Campaign Leadership & Execution
- Own assigned campaigns from kickoff to completion, ensuring alignment with client objectives, KPIs, timelines, budgets, and deliverables.
- Develop comprehensive campaign plans, timelines, trackers, task lists, and working processes.
- Lead internal campaign kickoffs and ensure every team member understands their responsibilities and deadlines.
- Coordinate multiple campaign workstreams while maintaining visibility across deliverables, approvals, spending, and performance.
- Anticipate operational risks, resolve issues proactively, and escalate critical concerns with clear solutions.
- Ensure campaign records, trackers, dashboards, and supporting documents remain accurate and updated in real time.
- Conduct final quality checks before campaign materials, content, and reports are shared externally.
- Lead post-campaign reviews and recommend improvements for future campaigns.
Influencer Strategy & Management
- Lead influencer sourcing and shortlisting based on campaign objectives, audience relevance, platform suitability, brand fit, performance data, and budget.
- Manage influencer outreach, negotiations, onboarding, contracting, briefing, and payment coordination.
- Build and maintain strong relationships with influencers, talent managers, and industry partners.
- Review influencer rates and recommend suitable talent combinations to maximise campaign impact and cost efficiency.
- Monitor content submissions and publishing schedules, proactively addressing delays or quality concerns.
- Guide junior team members on influencer communication, negotiation, and relationship management.
- Continuously expand and strengthen Sevenvault’s influencer network.
Content & Quality Management
- Develop clear, strategic content briefs that translate brand objectives into relevant and engaging creator content.
- Review content submissions for accuracy, creativity, brand alignment, platform suitability, and compliance with campaign requirements.
- Provide clear and constructive feedback to influencers and internal teams.
- Manage the client approval process, ensuring feedback is consolidated, communicated, and resolved efficiently.
- Maintain consistent content standards across static posts, videos, Stories, Reels, TikTok content, and written copy.
- Stay close to social and cultural trends and recommend timely content opportunities for clients.
- Ensure all approved and published content is accurately documented and filed.
Client & Stakeholder Management
- Serve as a key day-to-day contact for clients throughout campaign execution.
- Lead campaign status updates, client meetings, and discussions relating to timelines, deliverables, risks, and performance.
- Translate client requests into clear internal actions and manage expectations professionally.
- Maintain responsive communication within the Company’s established service-level expectations.
- Identify potential client satisfaction risks early and take action before they escalate.
- Build trust through reliability, attention to detail, solutions-oriented thinking, and consistent delivery.
- Identify opportunities to strengthen partnerships, improve campaigns, and grow existing accounts.
Reporting & Performance Optimisation
- Own the preparation and quality of campaign reports, ensuring all metrics, insights, and outcomes are accurate.
- Monitor campaign performance during the live phase and recommend timely optimisations where required.
- Analyse influencer and content performance against campaign KPIs.
- Translate campaign data into meaningful insights and actionable recommendations for clients.
- Maintain accurate records of campaign spending, influencer costs, deliverables, and performance.
- Present campaign outcomes clearly and confidently during internal and client review sessions.
Team Leadership & Process Improvement
- Guide and support Executives and Interns in completing their assigned campaign responsibilities.
- Delegate tasks clearly, monitor progress, and provide constructive feedback.
- Promote accountability, collaboration, and effective communication within the campaign pod.
- Identify workflow gaps and contribute to improving campaign SOPs, templates, trackers, and internal processes.
- Share campaign learnings, industry updates, and best practices with the wider team.
- Step in during campaign challenges or high-pressure situations to provide direction and maintain delivery standards.