AI-generated summary
- Lead shopper activations: design campaigns, run in-store ops, manage budgets & agencies to hit KPIs.
- Use shopper insight and category data to shape activations and counter competitors.
- Own campaigns that drive footfall and category growth!
Undisclosed
Malaysia, Kuala Lumpur
Job Description
Role
Duties & Responsibilities
- Lead in strategy development through consumer & shopper analysis or operation effectiveness to yield best business results.
- Develop strategic Brand related Event Thematic / Campaign plans in line with the overall Brand plan and Category strategic plans objectives.
- Drive new ideas to enhance activation at point of purchase in order to achieve KPI.
- Anticipate competitor activation strategies and be proactive to counter or defence the category via activation.
- Responsible and closely manage brand activation in-store execution budget internal and external agencies and briefing for our brand.
- Manage & enlisting third party agencies in ensuring achievement of agreed KPI and company objectives.
- Instigate, develop and manage effective working relationships with business partners, internal and external, to achieve brand objectives.
- Using customer insight based on shopper behaviour , category data, feedback from the field sales manager to develop and execute activity that drives footfall and growth of the category / brand.
- Evaluate the effectiveness of activation plans in conjunction with field sales managers and cross functional stakeholders
- Supervision in product & skill training & of 3rd party agencies work force
- Refine & enhance existing thematic / event executions for subsequence campaigns
- Identify process, procedure and workflow improvements and to assist in retail & non retail activation implementation.
- Develop activation guideline and execution standard
- Audit the quality of 3rd party activation and ensure they adhere Fonterra SOP
- Conduct regular activation
Job Requirements
Job Requirements
- Diploma/ Degree in Marketing or Business Administration
- At least 3-4 years experience in consumer marketing
- Proven working experience as Brand Manager or Associate Brand Manager.
- Possess strong analytical skills and business acumen in driving the leads and sales in the channel
- Strong communication & Basic understanding of the latest shopper / market insight techniques in building consumer journey, ecosystem and driving strong conversion and engagement
- Possess effective communication and interpersonal skills
Company Benefits
People-first culture
Shopper360 prizes our people above all. We believe in nurturing our staff’s talents to their fullest potential.
Career development
Our professional development and life enrichment programs ensures our staff are always learning new skills and knowledge.
Flexibility
We prioritise creating a fun, cooperative, and innovative work culture - all dedicated to effective career building, and serving our clients better.
Additional Info
Company Activity
Last active - 1 week ago
Experience Level
0 - 10 Years of Experience
Job Specialisation
Company Profile
