Planning

• Provide the sales and marketing input into the 3YP, the Annual Budget and the various corporate questionnaires submitted to Sika AP
• Determine strategic direction with regards to product offering, market penetration and areas of focus.
• Communicate product requirements (MIN/MAX forecasts) to the Purchasing Department to ensure the timely availability of the product.
• Execute market studies
• Assist with the issuance of Product Warranties to ensure compliance with Corporate Legal and local guidelines.

Marketing & Sales

• Work with all Sales to achieve specific Roofing sales objectives in relation to the budgets.
• Prepare and implement an appropriate marketing plan.
• Provide market and product specific training on an ongoing basis.
• Where possible, together with the Building Systems Head, ensure that all new Sales Staff hired meet the minimum experience and technical training requirements.
• Develop a list of criteria to permit the methodical evaluation of potential applicators, where applicable, to ensure their suitability (we want financially and technically strong applicants).
• Develop, implement and maintain a training program for applicators and distributors to ensure technical competency and compliance with Sika’s requirements.

Product Management

• Systematically review the Roofing product range to ensure that all products and systems performed satisfactorily.
• Review and redefine the technical specifications and product limitations as necessary.
• Prepare and update all product documentation (technical data sheets, brochures, packaging and any related items, etc.) in conjunction with R&D and the Marketing Department.