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This job is for a Trade & Retail Marketing Manager. You might like this job because you’ll create exciting marketing plans, manage a loyalty program, and boost product visibility while working closely with sales teams in a dynamic company environment.
Undisclosed
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Kuala Lumpur
Job Description
Our goals - Your path
• Develop and execute trade marketing plans to support product launches, retail promotions, and sales growth.
• Drive retail visibility programs: in-store displays, merchandising, POSM, and digital-to-retail activations.
• Partner with the Distribution Sales team to support channel growth initiatives and ensure alignment with business objectives.
• Co-lead the rollout and growth of Sika MY Rewards loyalty program, managing retailer onboarding, engagement, and reward redemption activities.
• Monitor and analyze loyalty program performance, providing insights and recommendations to increase adoption and retention.
• Work closely with Sales and Marketing teams to design end-user promotions that link to loyalty rewards.
• Manage retail events, dealer meetings, and training sessions, with a focus on loyalty and engagement.
• Track competitor activities, industry trends, and retailer needs to recommend improvements.
• Report on the effectiveness of trade, retail, and loyalty programs, ensuring ROI-driven decision making.
Your expertise - Our strength
- Degree in Sales/ Business/ Engineering/ Marketing.
- Minimum of 5 years of experience in retail promotion management, retail marketing, customer engagement or a related role within the building materials industry.
- Proven track record of meeting targets and achieving measurable results.
- Ability to build and maintain strong relationships with internal and external stakeholders.
- Strong data analytical and data interpretation skills.
- Strong self-discipline and motivation to drive sales activities and achieve company goals.
About Sika
Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industrial manufacturing. Sika has subsidiaries in 102 countries around the world and, in over 400 factories, produces innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation sector toward greater environmental compatibility. With more than 34,000 employees, the company generated sales of CHF 11.76 billion in 2024.
Job Requirements
Company Benefits
Global exposure
As an international company, our diverse workforce enables us to listen and effectively respond to employee needs.
Open and inclusive culture
We firmly believe that the diversity experienced by employees contributes to the success of the company!
Career growth
At Sika, we encourage you to take assignments outside your own country. This way we can share knowledge across all our locations worldwide.
Additional Info
Company Activity
Last active - few hours ago
Experience Level
0 - 10 Years of Experience
Job Specialisation
Company Profile
