Job Description

Company :

Product Group Management – Preventive Maintenance

• Cat Filter, Fluid & Battery
• TMB Powerlube

• Analyze problems and opportunities and recommend marketing strategies to improve sales for the above products.
• Formulate and execute merchandizing programs for the above products.
• Provide sales and marketing support to branches for the above products.

2. Advertising and Promotion

•  Liaise with branches & communications department to promote parts campaigns.

3. Liaison with Caterpillar & Exxon

• Together with Manager – Product Support (CI & RI), liaise with Caterpillar pertaining to:
  • Product group management and marketing related issues
  • Development and implementation of marketing programs
  • Formulating customer seminars to increase awareness of our merchandizing program activities and to promote product value.
  • Pricing discounts for specific campaigns/ promotions and when launching new products.

4. Competitive Information

• Analyze and report competitive activities
• Track and record competitive pricing
• Conduct regular analysis of competitor strengths and weaknesses
• Work with branches to gather competitive information

5. Parts Pricing

• To assist branches on parts pricing issues & ensure the integrity of the pricing are maintained
• To assist Manager – Product Support (CI & RI) on parts pricing proposals to customers

6. Cat Care School

• Plan/conduct CAT Care Schools/ Product Training for customers/ Product Support Specialists (PSSs) on an as-and-when basis

7. Assist Product Support Marketing department in achieving its strategic goals through business / process improvement initiatives and to assist the branches to achieve their target & monitor performance.

8. To carry out after sales marketing functions or any other duties as instructed by management.

Job Requirements