Job Description

Ready to shape how AI meets finance? Join a small, fast-moving fintech team, working with us at Simplyfi Malaysia SDN BHD to create clearer, fairer financial choices for everyday Malaysians through smart, usable marketing and creative work.

As an AI Marketer you will build AI-assisted campaigns and content from idea to execution. You will combine creative storytelling, data signals, and automation to grow engagement and customer trust.

Your Growth & Impact

• Expand your portfolio by leading end-to-end AI-driven campaigns that show measurable lift in user acquisition and retention.
• Build practical skills in prompt engineering, creative production, and campaign automation to make you highly marketable.
• Grow your network across product, engineering, and partnerships to accelerate career moves into product marketing or growth roles.
• Develop a track record of fast experiments and clear results you can point to in future roles.

Job Requirements

Responsibilities

Campaign Design

• Plan and brief AI-enabled marketing concepts that align with product goals and regulatory needs in fintech.
• Define target audiences, messaging tests, and performance metrics for each campaign.
• Coordinate timelines and assets with product and compliance to ensure launch readiness.

Content Production

• Write short scripts and storyboards for digital video and explainers that simplify financial concepts.
• Create or oversee visual assets using creative design and computer-aided design tools for social and display channels.
• Edit and optimise video cuts for mobile-first viewing and platform-specific specs.

Measurement & Optimization

• Use analytics to track campaign performance and recommend iterative improvements each week.
• Run A/B tests on creative and messaging and document learnings for scaling successful plays.
• Work with paid media to align creative with bidding and budget strategies to improve ROAS.

Requirements

Qualifications & Experience

• Fresh graduate or equivalent with 0 years of professional experience, ideally in marketing, media, or design.
• Portfolio or project samples showing script writing, digital video, or creative design work are required.
• Basic awareness of fintech products or consumer finance is preferred but not mandatory.

Hard Skills & Knowledge

• Competence in script writing and storyboarding for short form video content.
• Hands-on experience with video editing, digital marketing tools, and basic computer-aided design software.
• Familiarity with social media ad platforms, campaign tracking, and basic analytics reporting.
• Comfort learning prompt techniques for generative AI to assist content ideation and production.

Soft Skills & Qualities

• Strong creative thinking with an appetite to test new ideas and learn from results quickly.
• Clear communicator who collaborates well with product, compliance, and engineering teammates.
• Organised, reliable, and able to manage multiple small projects on short timelines.
• Curiosity about AI tools and a pragmatic approach to using them to save time and improve outcomes.

Skills