Job Description

Singapore Airlines is looking for a commercially driven Marketing, Public Relations (PR) & E-Commerce Manager to manage and grow Singapore Airlines’ market position in Malaysia. You will lead a motivated team, work with other departments and local business partners, to drive direct business to consumer (B2C) revenue, optimise digital experiences and strengthen Singapore Airlines’ market position in Malaysia.

About the Role

The Marketing, PR & E-Commerce Manager is accountable for driving growth in direct channel revenue through effective marketing and digital commerce execution, while delivering strong KrisFlyer* member acquisition, engagement and booking performance. The role also strengthens brand reputation by achieving positive PR outcomes across share of voice, sentiment and quality media coverage. The successful candidate will grow value-adding partnerships with demonstrable Return on Invesment (ROI) and lead a high-performing team that consistently meets data/privacy and brand compliance standards. This role is based in Kuala Lumpur and reports to the General Manager Malaysia.

If you are a results-oriented marketer with strong digital and PR experience and a passion for premium travel, we’d like to hear from you.

*KrisFlyer – Singapore Airlines’ Frequent Flyer Programme

Key responsibilities

Drive revenue via digital channels

• Manage and grow sales via Singapore Airlines’ proprietary digital channels.
• Translate commercial priorities into clear marketing and e-commerce plans across both owned and paid channels.
• Plan and optimise always-on performance marketing (search, metasearch, display, paid social) and tactical campaigns.

Optimise digital experience & lifecycle engagement

• Improve the end-to-end digital journey on local versions of direct channels (landing, content, offers, local payment options).
• Lead conversion optimisation and a test-and-learn roadmap.
• Grow and engage local KrisFlyer members through targeted lifecycle communications and database initiatives.

Strengthen brand, partnerships & PR

• Lead PR activities in Malaysia, including media and PR agency management, PR activations and crisis support with Head Office.
• Reinforce Singapore Airlines’ market positioning by communicating key competitive advantages via marketing and PR initiatives.
• Develop and manage co-marketing partnerships (tourism boards, airports, strategic partners) with clear objectives and ROI.

Lead the team & ensure proper governance

• Lead, coach and develop a team of motivated Marketing & E-Commerce Executives.
• Ensure compliance, brand guardrails and strong reporting across marketing, e-commerce, PR and partnerships.

Job Requirements

• Degree in Marketing, Communications, Business, Digital, E-Commerce or equivalent experience.
• Minimum 4 years in e-commerce/performance marketing and integrated marketing/communications.
• Proven track record growing ownedchannel sales via performance marketing with strong budget/ROI management.
• Experience in conversion optimisation, digital merchandising and endtoend campaign management.
• Strong stakeholder and agency management; good grasp of analytics, tagging and attribution.
• Sound communications/PR judgment and experience safeguarding premium brands.
• Preferred: Experience in travel, airline or hospitality sectors, or with premium brands, with strong familiarity with the Malaysia market.
• This position is open to Malaysian citizens only.

Skills