Job Description

We seek a passionate and results-oriented Digital Marketer to spearhead our online growth. You'll be responsible for the full lifecycle of digital marketing campaigns, from planning and implementation to optimization. 

This includes: 

- Sales Funnel & Automation: Build and manage sales funnels (salespage, landing page, etc.) and set up automation via email, WhatsApp, and CRM for follow-ups, upsells, and retention.

- Digital Campaigns: Plan and run paid ads (Meta, Google, TikTok) and remarketing strategies to drive leads and sales.

- Lead & Sales Coordination: Manage lead pipeline, align marketing with sales team, and maintain a segmented customer database.

- Performance Tracking: Analyze funnel metrics (CTR, CPL, ROAS), generate reports, and run A/B tests to improve results.

- Content Collaboration: Work with creative teams to produce promotional materials for product launches, festive promos, and online events.

- Customer Engagement: Handle email/WhatsApp blasts and loyalty campaigns to boost repeat purchases.

A strong focus on data analysis will be crucial to measure campaign performance, identify key insights, and ensure maximum impact on our target audience, ultimately driving brand enhancement, increased traffic, and higher sales.

Job Requirements

- Degree or diploma in Marketing, Business, Communication, Multimedia, or related field  

- 1–3 years experience in digital marketing or managing sales funnels  

- Skilled in Meta Ads, Google Ads, and automation tools (Mailchimp, ActiveCampaign, WhatsApp API)  

- Familiar with website/funnel builders like WordPress, ClickFunnels, or Systeme.io  

- Able to use Google Analytics or Looker Studio for performance tracking  

- Analytical, results-driven, and creative mindset  

- Bonus: Experience managing full digital sales process (from ad to order)  

- Basic communication and copywriting skills in both Malay and English  

- Disciplined, organized, and able to run projects independently

Skills