Job Description

 Content Creation & Direction

• Plan, script, and storyboard engaging video content tailored to each platform (TikTok to a, Instagram, Facebook).
• Collaborate closely with the video team to direct shoots and ensure the final output aligns with brand tone and creative objectives.
• Review first cuts of edited videos and provide constructive feedback to maintain quality and viewer engagement.

Performance Monitoring & Reporting

• Analyze weekly and monthly performance metrics to evaluate content effectiveness and identify optimization opportunities.
• Develop actionable reports and insights, presenting recommendations to refine and evolve the content strategy.

Trend Research & Integration

• Stay up-to-date with platform-specific trends, formats, memes, and relevant cultural moments.
• Curate and distribute trending content via the Digital Management System (DMS) for team inspiration and reference.
• Seamlessly integrate relevant trends into the content strategy to boost engagement and reach.

Content Optimization

• Enhance video content for maximum visibility and interaction, in line with each platform’s algorithm.
• Leverage metadata, post timing, and other performance drivers to improve content results.

PUGC Management (Professionally User-Generated Content)

• Support the creation of high-performing, authentic, user-style content.
• Ensure all PUGC aligns with brand standards and meets overall content quality expectations.

Additional Responsibilities

• Contribute to broader creative initiatives and company projects as needed.
• Participate in brainstorming sessions, collaborative meetings, and creative reviews.

Job Requirements

• Proven experience in creating social media content. (e.g. TikTok, Instagram/ Facebook/ Youtube reels)
• Understanding on the requirements and needs of local demographic on social media trends,
• Good knowledge in skincare product would be advantage
• Experience in managing social media account, e.g. TikTok/ Instagram/ Facebook
• Excellent written and verbal communication skills, proactive and quick learner.
• A creative mindset with the ability to think outside the box.

Skills