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Content Specialist (Social Media Ads)

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This job is all about crafting eye-catching ads for social media! You might like this job because you get to collaborate with creative teams, analyze trends, and tweak content for better results while keeping everything on brand.

RM 4000 - RM 5500

Maluri, Kuala Lumpur

Job Description

  • Create Engaging Ad Copy: Write compelling, concise, and action-oriented content for ads across multiple platforms (e.g., Facebook, Instagram, XHS, etc.).
  • Optimize Content for Performance: Regularly review ad performance data and adjust content to improve click-through rates (CTR) and conversion rates (CVR).
  • Content Strategy Development: Collaborate with the marketing and creative teams to develop content strategies that align with campaign goals and target audience needs.
  • Research and Trend Analysis: Stay current with industry trends, competitor strategies, and audience behavior to inform ad content and strategy.
  • Collaboration: Work closely with designers, digital marketers, and other stakeholders to ensure that ad content aligns with the overall campaign message and design.
  • Compliance and Guidelines: Ensure all content meets brand guidelines, compliance standards, and platform-specific policies.
  • Perform other tasks as assigned, including participation in special projects and initiatives.

Job Requirements

  • Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field (or equivalent experience).
  • 2+ years of experience in content creation, copywriting, or advertising, with a focus on digital ads.
  • Proven ability to write clear, persuasive, and creative ad copy.
  • Strong understanding of digital advertising platforms and content requirements (e.g., Instagram Ads, Facebook Ads, etc.).
  • Experience with content management and ads performance tracking tools will be an added advantage. 
  • Ability to analyze data and translate insights into actionable content strategies.
  • Excellent communication skills, both written and verbal.

Skills

Creative Brief
Social Media Advertising
Instagram Advertising
Conversion Rate Optimization

Company Benefits

Medical Benefit

Both Inpatient and Outpatient are covered

Accessibility

Company location is accessible with public transport (MRT & LRT)

Monthly Refreshment

Monthly refreshment provided

Product Benefit

Monthly Product Benefit (2 Product of your own choice)

Office Equipment

Office Equipment provided

Career Enhancement

High opportunity for promotion


Additional Info

Experience Level

1 - 3 Years of Experience

Career Level

Junior Executive

Job Specialisation


Company Profile

SKINTIFIC MALAYSIA-logo-image

SKINTIFIC MALAYSIA

SKINTIFIC | Precise Skincare Formulation for Healthy Skin   At SKINTIFIC, we believe that everyone deserves healthier skin, starting with a strong and resilient skin barrier. Our mission is to revolutionize skincare with smart formulations, pure active ingredients, and advanced technology, making high-performance skincare accessible to all.   Backed by years of research and development, our products...