Job Description

• Create Engaging Ad Copy: Write compelling, concise, and action-oriented content for ads across multiple platforms (e.g., Facebook, Instagram, XHS, etc.).
• Optimize Content for Performance: Regularly review ad performance data and adjust content to improve click-through rates (CTR) and conversion rates (CVR).
• Content Strategy Development: Collaborate with the marketing and creative teams to develop content strategies that align with campaign goals and target audience needs.
• Research and Trend Analysis: Stay current with industry trends, competitor strategies, and audience behavior to inform ad content and strategy.
• Collaboration: Work closely with designers, digital marketers, and other stakeholders to ensure that ad content aligns with the overall campaign message and design.
• Compliance and Guidelines: Ensure all content meets brand guidelines, compliance standards, and platform-specific policies.
• Perform other tasks as assigned, including participation in special projects and initiatives.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field (or equivalent experience).
• 2+ years of experience in content creation, copywriting, or advertising, with a focus on digital ads.
• Proven ability to write clear, persuasive, and creative ad copy.
• Strong understanding of digital advertising platforms and content requirements (e.g., Instagram Ads, Facebook Ads, etc.).
• Experience with content management and ads performance tracking tools will be an added advantage. 
• Ability to analyze data and translate insights into actionable content strategies.
• Excellent communication skills, both written and verbal.

Skills