Job Description

Key Responsibilities:

1. Manage the brands’ social media accounts, including Facebook, Instagram, TikTok, and other relevant platforms, by engaging with followers and responding to comments, inquiries, and feedback.
2. Collaborate with the marketing team to plan and execute social media content calendars for KAMPONG MALA, with a focus on reaching Malay-speaking audiences.
3. Assist in creating marketing materials, including graphic designs, photos, videos, and on-site content shooting.
4. Coordinate with design teams, influencers, KOLs, agencies, vendors, and outlets to ensure smooth execution of marketing campaigns.
5. Monitor social media performance and competitor activities, and prepare monthly reports with insights and recommendations.
6. Assist in managing the brands’ websites and CRM systems to improve customer engagement and brand awareness.
7. Brainstorm and execute creative marketing campaigns, promotions, and digital marketing initiatives with the in-house team and external agencies.
8. Liaise with influencers, media partners, and other suppliers to support promotional activities and brand collaborations.
9. Identify new digital marketing platforms, trends, and content styles to increase brand visibility among Malay-speaking audiences and support annual digital marketing budget planning.

Job Requirements

Requirements:

1. Minimum Diploma or Degree in Marketing, Mass Communication, Digital Marketing, or a related field.
2. Candidates with 1–2 years of relevant experience are preferred. Fresh graduates are welcome to apply.
3. Proficient in Bahasa Malaysia and English, with strong written communication skills. Mandarin proficiency is an added advantage.
4. Familiar with social media platforms such as TikTok, Instagram and Facebook.
5. Creative, proactive, and passionate about social media content creation and digital marketing.
6. Strong analytical, problem-solving, and communication skills.
7. Able to work independently and collaboratively in a team, with a strong sense of responsibility and urgency.
8. Interested in F&B marketing, influencer collaborations, and brand development.

Skills