Job Description
You are also someone who is creative, analytical, organized and pay crazy attention to details. Does it drive you crazy when things are not in order and all over the place? If you ticked all the boxes to the above, we want you!
You are going to be the voice of the brand and are responsible for all posts, replies and content. will administer the company’s social media marketing, ensuring the development of brand awareness, content management and cultivation of leads and sales.
Role (Overview of the Position)
- Overall responsibility for building, growing and managing Peng Joon’s social media
Responsibilities (Task Associated)
- Ensuring our social media content are aligned with the company’s social media strategy and brand initiatives
- Management and distribution of content Facebook, Instagram, YouTube, Tik Tok and any other social media platforms
- Schedule and manage posts through social media publishing tool (Sprout Social)
- Manage team’s communications using Trello
- Staying organised, using Trello and Google Sheets
- Update spreadsheets regularly
- Files management planning (to ensure files are easily located)
- Creative project or task assignment
- Compiling marketing statistics, analyze and assist with generating reports on a monthly basis (Data Analytics & Reporting - Aggregate results and prepare weekly summary and key learnings)
- Ensuring proper archiving system for the social media team
- Proactively manage multiple work streams in a fast-paced environment to meet deadlines
- Handling all customer interactions via social media platforms; understanding the importance of representing the brand
- Stay up-to-date on best practices in content marketing, design, and social space to increase reader engagement and time spent
- Continuously improve by capturing and analyzing social data/metrics, insights and best practices and then acting on that information
Results
- Content are posted on social media platforms in a timely manner
- Growing Peng Joon’s audience on respective social media platforms
- Increased engagement on social media posts and increased response rate and quality
- Ultimate goal of turning fans into customers and turning customers into advocates