Job Description
Key Responsibilities
A. Sales & Marketing Operations
- Oversee daily Sales & Marketing operations to ensure alignment with business objectives
- Define sales and marketing targets and develop actionable execution plans
- Coordinate cross-functional activities to ensure smooth rollout of initiatives
B. Market Survey & Marketing Strategy
- Conduct periodic market surveys to assess competitor pricing, demand trends, and market conditions
- Prepare rate comparison reports and Car Park Occupancy (EBC) analysis with actionable recommendations
- Develop and implement strategies to improve occupancy and revenue yield
C. Parking Product Management & Development
- Create, manage, and optimize parking products in line with approved strategies
- Maintain and update product details across digital platforms and internal systems
- Ensure accuracy of pricing, operating hours, terms & conditions, and promotional configurations
- Manage Season Passes, Value Passes, and related offerings
D. Marketing Campaign Management
- Develop and execute marketing campaigns based on approved strategies
- Create and manage both digital and physical marketing materials
- Plan, monitor, and evaluate campaign performance
- Manage and publish content on social media platforms and company website
- Analyze effectiveness and recommend improvements
E. Sales Monitoring & Reporting
- Track daily, weekly, and monthly sales performance across all locations and products
- Develop dashboards and analytical reports to highlight trends and gaps
- Recommend and implement strategies to drive revenue growth
- Maintain accurate documentation, approvals, and pricing history
F. Operational Support & Cross-Functional Coordination
- Collaborate with internal teams to support sales and promotional initiatives
- Work closely with Operations to ensure product configurations match on-site execution
G. Customer Engagement & Retention
- Manage customer onboarding and engagement initiatives
- Develop programs to increase usage frequency and customer loyalty
H. Collaboration & Additional Responsibilities
- Support digital parking solutions and new product initiatives
- Perform ad-hoc tasks as assigned by management