Job Description

User-Centered Design: Conduct user research, create user personas, and develop user flows to understand user needs and goals. Design intuitive and user-friendly interfaces for web and mobile applications.

UI Design: Create visually appealing and consistent user interfaces, including wireframes, mockups, and prototypes. Develop design systems and style guides to maintain brand consistency.

UX Design: Focus on the overall user experience, ensuring that applications are easy to navigate, efficient to use, and enjoyable. Conduct usability testing and iterate on designs based on user feedback.

Digital Marketing Strategy: Develop and implement digital marketing strategies to promote products or services. This includes social media marketing, email marketing, and content marketing.

Social Media Marketing: Manage social media accounts, create engaging content, and run social media advertising campaigns. Track and analyze social media metrics. Create engaging and relevant content, including text, images, and videos, for social media and other digital channels.

Email Marketing: Develop and execute email marketing campaigns to nurture leads and promote products or services. Segment email lists and personalize email content.

Content Marketing: Create high-quality content, such as blog posts, articles, infographics, and videos, to attract and engage target audiences.

Analytics and Reporting: Track and analyze the performance of digital marketing campaigns using analytics tools. Generate reports and provide insights to optimize marketing strategies.

Collaboration: Work closely with developers, product managers, and other marketing team members.

Job Requirements

Essential Skills:

• Proficient in UI/UX design tools (e.g., Figma, Sketch, Adobe XD).
• Experience with graphic design software (e.g., Adobe Photoshop, Illustrator).
• Strong understanding of user-centered design principles.
• Strong understanding in mobile responsive web design and mobile apps design.
• Knowledge of HTML, CSS, and JavaScript (basic understanding is a plus).
• Experience with digital marketing channels (XHS, Instagram, Facebook, email, content).
• Excellent visual communication and design skills.

Preferred Skills (Advantage):

• Experience with front-end development.
• Knowledge of content management systems (CMS) like WordPress.
• Experience with marketing automation tools.
• Understanding of A/B testing and conversion optimization.

Soft Skills:

• Excellent written and verbal communication skills in English.
• Strong attention to detail.
• Creativity and a passion for innovation.
• Strong problem-solving and analytical abilities.
• Ability to learn quickly and adapt to new technologies and design trends.
• Ability to work independently and as part of a team.

Skills