Job Description

Build and manage the current and long-term value of the brand by developing and implementing thematic and tactical marketing and campaign plans which translate into brand profitability and volume. The candidate is a sharp talent who can think out of the box and identify new opportunities for the present and future brand growth.

● Develop and manage the end-to-end brand innovation/campaigns, both thematic and tactical from ideation, conceptualization to launch, to achieve the company’s visions and missions.

● Lead the marketing team and work with various internal (Creative Lead, Digital Lead, Business Operations Lead etc) and external parties (Agencies, KOLs etc) to execute o2o marketing campaigns across multiple platforms that include social media, ecommerce, marketplaces, retail trade channels etc.

● Identify, develop, and evaluate creative marketing strategies and opportunities that will make an impact on the brand and forecast projected business and KPIs to ensure the sales and profitability of products.

● Continuously innovate and develop the position of the brand while observing the fashion market trends, analyzing competitors and market reactions as a result of marketing activities.

● Work closely with the Retail Marketing Manager to formulate and implement marketing activities that promote and support sales plans for the retail outlets.

● Create, manage and creatively update content of all company’s assets while constantly explore ideas to increase followers on all of the company’s social media accounts such as Facebook, Instagram, TikTok & etc. 

● Source and negotiate with external parties for collaboration.

● Keep abreast of new and emerging marketing resources and techniques that can impact our business, vet them and test as appropriate.

● Report directly to the CEO - Develop budgets, including expenditures, track KPIs and ROI of campaigns against spend, and prepare post-mortems and monthly marketing and sales analysis.

Job Requirements

● Bachelor's degree or equivalent experience.

● A leader with at least 5 years of experience and good in time management, project management, analytical and having people management skills.

● Extensive experience in marketing with a proven track record to elevate branding and drive businesses forward.

● Highly innovative, up to date and constantly thinks outside the box, and savvy in social media, digital marketing and numbers.

● Excellent communicator with presentation skills and an action-oriented, persistent change driver.

● Has an excellent pulse of the fashion market - latest trends, consumer demands with strong conceptual thinking with an eye for detail in a fast-paced environment.

● Experienced in analyzing and reporting on marketing activities, in particular analyzing ROI from campaigns and growth strategy plans. 

● Experience in managing paid ads (Google Ads, Facebook Ads and TikTok Ads) will be a great advantage.

Skills