Job Description

 The Digital Manager leads the company’s digital commerce function, with responsibility for its commercial performance, day-to-day operations and continued development. This is a broad, hands-on management role spanning e-commerce, marketplaces, digital advertising, campaigns, CRM, performance analytics and digital projects. Working closely with the CEO and key stakeholders, the Digital Manager translates business objectives into digital priorities, leads the Digital Team, and drives initiatives from strategy through execution.

Core Responsibilities

1. Digital Commerce & Performance

• Plan, manage and oversee the company’s website, marketplaces, digital advertising and other digital commerce channels.
• Identify problems and opportunities, develop solutions and manage projects from recommendation through implementation and measurement.
• Analyse performance and drive improvements across key areas of digital operations.
• Maintain quality standards across digital content, promotions, launches, data and platform operations.
• Establish effective SOPs, approval processes and quality controls to ensure efficient and consistent operations.
• Lead website improvements, integrations, automation, new platforms and other digital initiatives.

2. Team Management

• Lead, coach and develop the Digital Team; set priorities, allocate resources and maintain high standards of execution.
• Build a culture of ownership, accountability, problem-solving and continuous improvement.

3. Stakeholder Management

• Work closely with the CEO, Management and internal teams on business priorities, commercial performance and strategic initiatives.
• Manage relationships with external vendors, agencies, marketplaces and technology partners.

Job Requirements

Background Experience

We are looking for an experienced digital commerce professional who is ready to take meaningful ownership of a growing digital function.

• Minimum of 5 years of relevant experience in e-commerce, digital commerce, digital marketing or a related field.
• Experience leading teams, projects and cross-functional initiatives.
• Strong commercial, analytical, project management and problem-solving skills.
• Hands-on experience with e-commerce platforms and marketplaces such as Shopify, Shopee Seller Center and TikTok Seller Center, as outlined in the Technical Requirements above.
• Strong understanding of digital advertising, analytics, CRM, campaigns and customer journeys.
• Strong Excel/Google Sheets and data analysis capabilities.
• Able to work independently, prioritise effectively and communicate confidently with both senior management and operational teams.
• Experience in retail, fashion, lifestyle, consumer goods or DTC/e-commerce is an advantage.

Technical Requirements

• Commerce platforms: Shopify ecosystem, Shopee Seller Center, TikTok Seller Center and Zalora Seller Center.
• Performance and business platforms: Meta Ads Manager, TikTok Ads Manager, Meta Business Suite, TikTok Business tools, Google Ads and Google Merchant Center.
• Measurement tools: GA4, Google Search Console, Meta Pixel, TikTok Pixel, UTM tracking and attribution.
• CRM tools: EDM/CRM platforms such as Klaviyo, GetResponse or equivalent, including segmentation, automation flows and lifecycle marketing.
• Data tools: Advanced Google Sheets/Excel, dashboarding and data interpretation.
• Support tools: Canva, CapCut or equivalent, image/GIF tools, QR tools, strong AI proficiency.
• Bonus technical skills: Working knowledge of Shopify Liquid and HTML/CSS.

The Person We're Looking for

• Great attitude: Positive, collaborative, accountable and solutions-oriented.
• Eager to learn: Curious, adaptable and motivated to continue developing your knowledge and skills.
• Experienced & resourceful: Able to work independently, investigate problems and turn findings into practical actions.
• Commercially minded: Understands how digital decisions contribute to revenue, profitability and customer value.
• Hands-on: Comfortable moving between strategy and execution and getting directly involved when required.
• Willing to go above and beyond: Takes ownership of outcomes and steps up when important launches, projects or issues require additional attention.

Skills