Job Description

• An entrepreneurial and creative spirit who is ready to own the marketing performance of a brand of outlets and devise unique ways of reaching new target audience
• A strong and effective communicator who can liaise with multiple stakeholders and achieve a positive end result
• A quantitative marketer who dives deep into the data and uncover new findings that can lead to potential new opportunities
• A curious mind who stays up to date with F&B and social media trends and can use them to apply into the various parts of the customers lifecycle (conversion, retention, loyalty)
• An aspiring event planner that enjoys planning the A-Z of a brand partnership or internal event, with the sole goal of giving people an unforgettable experience

• Responsible for the development, implementation, and execution of marketing plans and campaigns.
• Measure and report performance of marketing campaigns, gain insight and assess against goals.
• Build brand awareness and positioning, while ensuring consistent strategic, brand direction and brand imagery in all aspects of work.
• Keep track of expenses for marketing activities to ensure cost effectiveness.
• Undertake administrative duties including assisting on preparation of reports to management, analysis of market trends & happenings, and competitor evaluations.
• Build strategic relationships and partnerships with key industry players, agencies and vendors.
• Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis etc.
• Organize or seek out relevant opportunities to be involved in events, conferences, tradeshows, etc.
• Work closely with sales & designers to come up with a suitable marketing approach that drives traffic and conversions and churn materials for media use.

Job Requirements

• 3-5 years of experience in marketing, with a proven track record in a managerial role.
• Experience in Food & Beverage industry will be an advantage.
• Experience in leading and managing a team, with strong motivational skills. 
• Experience in planning, executing, and analyzing marketing campaigns.
• Ability to adapt to changing market conditions and company needs.
• Strong problem-solving skills and the ability to overcome challenges in marketing initiatives.
• Proficiency in analyzing market trends, consumer behavior, and campaign performance metrics. 
• Ability to work under tight deadlines and manage time effectively.

Skills