Job Description

Content Planning & Creation:

• Develop creative video content concepts tailored for TikTok, with a focus on media-related topics such as trending news.
• Plan, script, and create short-form videos centered around current media events, pop culture, and viral topics.
• Edit and optimize videos for TikTok, ensuring the content is engaging, timely, and relevant to trending discussions.

Social Media Strategy:

• Research and apply TikTok trends, hashtags, and challenges related to news, media, and gossip to increase engagement.
• Monitor and curate content that resonates with the audience’s interest in entertainment, news, and pop culture.
• Collaborate with the team to align content with overall marketing and brand objectives.

Media & News Content Creation:

• Stay updated with current events, entertainment news to create timely, reactive content.
• Assist in producing content that can spark discussions or tap into the latest trends.
• Ensure accuracy and sensitivity in presenting news content, while maintaining a creative and engaging tone.

Basic Communication & PR:

• Write captions and responses that reflect the tone of media-related content while engaging with TikTok followers.
• Monitor feedback on media-related posts and provide insights into audience reactions.
• Able to identify potential crises or sensitive issues that may arise from media content and escalate them to the team.
• Support the team in drafting appropriate responses to any backlash or negative feedback, especially for sensitive or controversial topics.

Performance Monitoring:

• Track key metrics for media-related content, such as views, engagement, and follower growth.
• Analyze audience interactions with news and gossip content to improve future campaigns.

Job Requirements

Video Editing (Basic to Intermediate):

• Familiarity with video editing tools to create dynamic, media-related content that captures viewer attention.
• Ability to incorporate news snippets, memes, or viral clips into content for enhanced storytelling.

Media & Entertainment Knowledge:

• Strong awareness of current news and entertainment trends.
• Understanding of how to present media content in a fun, engaging way that fits TikTok’s format.

Creativity & Storytelling:

• Ability to craft engaging narratives based on real-world news and gossip topics.
• Creative mindset to generate ideas that appeal to audiences interested in pop culture and viral events.

Communication & PR:

• Basic written communication skills to handle media-related captions, as well as public engagement.
• PR awareness to manage brand image and reputation, especially around sensitive media topics.
• Experience or willingness to learn how to respond to online criticism.

Attention to Detail:

• Ensure content is factual and adheres to brand guidelines, especially when handling news or sensitive topics.

Skills