Sterrific Sdn Bhd

<div>We are a small team of young padawans who are passionate at what we do. We specialize in digital marketing, SEO, Google Ads, web design and copywriting. We welcome young talents who share the same passion with us. At Sterrific, we will guide you hand by hand in every step you go.</div>

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<h2><strong>Senior Social Media Manager</strong></h2>
<h3><strong>Job Summary</strong></h3>
<p>Lead social media strategy, creative ideation, and paid ads performance for brands, with clear ownership of results and client communication.</p>
<h2><strong>Role Overview</strong></h2>
<p>We are hiring a <strong>Senior Social Media Manager</strong> to take full ownership of <strong>organic social media strategy, paid social advertising, and client-facing execution</strong>.</p>
<p>This role is <strong>not operational-only</strong>. You are expected to think strategically, lead ideation, manage performance, and confidently present insights to clients. You should be equally comfortable discussing <strong>creative direction</strong> and <strong>ad performance metrics</strong>.</p>
<h2><strong>Key Responsibilities</strong></h2>
<h3><strong>1. Social Media Strategy &amp; Management</strong></h3>
<ul>
<li>Develop and execute end-to-end social media strategies aligned with business objectives</li>
<li>Oversee content calendars, publishing schedules, and platform optimization</li>
<li>Ensure brand consistency in tone, messaging, and visual direction</li>
<li>Guide junior team members or creators when required</li>
<li>Continuously refine strategies based on platform performance and trends</li>
</ul>
<p><strong>Performance indicators (Organic):</strong></p>
<ul>
<li>Consistent engagement rate growth (industry-benchmarked)</li>
<li>Follower growth driven by content strategy (not giveaways only)</li>
<li>Content performance analysis using reach, saves, shares, and retention</li>
<li>Ability to justify content decisions using data, not opinion</li>
</ul>
<h3><strong>2. Creative Ideation &amp; Campaign Development</strong></h3>
<ul>
<li>Lead ideation for monthly content, launches, and campaign concepts</li>
<li>Translate brand positioning into compelling social-first ideas</li>
<li>Collaborate with designers, videographers, and copywriters</li>
<li>Identify trends early and adapt them meaningfully to brand context</li>
</ul>
<p><strong>Expected capability:</strong></p>
<ul>
<li>Can explain <em>why</em> a content angle works, not just <em>what</em> looks good</li>
<li>Able to balance creativity with platform algorithms and performance</li>
</ul>
<h3><strong>3. Paid Social Media Advertising (Meta Focus)</strong></h3>
<ul>
<li>Plan, launch, manage, and optimize paid social media campaigns</li>
<li>Act as <strong>Meta Ads specialist</strong>, responsible for performance outcomes</li>
<li>Structure campaigns using proper funnel logic (TOF / MOF / BOF)</li>
<li>Continuously test creatives, audiences, and messaging angles</li>
<li>Scale winning campaigns while maintaining efficiency</li>
</ul>
<p><strong>Meta Ads expertise indicators:</strong></p>
<ul>
<li>Strong understanding of:<br></li>
<ul>
<li>Campaign objectives &amp; learning phase</li>
<li>Audience structures (broad, interest, custom, lookalike)</li>
<li>Creative fatigue and testing frameworks</li>
</ul>
<li>Comfortable discussing metrics such as:<br></li>
<ul>
<li>CPA, ROAS, CTR, CPC, CPM</li>
<li>Conversion rate and attribution limitations</li>
</ul>
<li>Ability to diagnose performance issues and propose clear actions</li>
</ul>
<h3><strong>4. Client Servicing &amp; Presentation</strong></h3>
<ul>
<li>Act as the main social media point-of-contact for assigned clients</li>
<li>Present strategies, campaign ideas, and performance reports confidently</li>
<li>Translate performance data into clear insights and recommendations</li>
<li>Handle client feedback professionally and strategically</li>
<li>Build trust through clarity, ownership, and results</li>
</ul>
<p><strong>Expected senior behaviour:</strong></p>
<ul>
<li>Comfortable pushing back with rationale when needed</li>
<li>Can explain complex performance issues in simple terms</li>
<li>Maintains composure and clarity in client discussions</li>
</ul>
<h2><strong>Core Skills &amp; Competencies</strong></h2>
<ul>
<li>Social Media Strategy &amp; Management</li>
<li>Meta Ads Strategy &amp; Optimization</li>
<li>Creative Ideation &amp; Campaign Planning</li>
<li>Performance Analysis &amp; Reporting</li>
<li>Client Communication &amp; Presentation</li>
<li>Trend Analysis &amp; Platform Knowledge</li>
</ul>

This job is for a **Senior Social Media Manager** who leads strategies and manages creative ads for brands. You might like this job because you’ll drive innovative campaigns, work with creative teams, and connect directly with clients to showcase results!

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Sterrific Sdn Bhd