Job Description

RESPONSIBILITIES:

• Edit content to ensure clarity, accuracy, and adherence to brand guidelines.
• Manage and update content calendars and schedules.
• Analyze content performance metrics and make data-driven improvement ideas.
• Develop and implement content marketing strategies to increase brand awareness and engagement with customers.
• Conduct research on topics related to the company's products or services to help identify new trends or opportunities for growth.
• Write and edit blog posts, newsletters, e-books, white papers, case studies, and other content for websites, blogs and other channels.
• Create digital marketing campaigns including banners, text ads, pop-ups, and other forms of interactive content.
• Develop and maintain a website or blog to post company news and product information.
• Produce videos, podcasts, infographics, slideshows, or other digital media formats to engage customers in new ways.
• Create and manage digital advertising campaigns in collaboration with other team members to achieve specific goals, such as increasing website traffic or increasing sales of certain products or services.
• Develop original and engaging content for a variety of channels, including social media updates, website, and marketing campaigns.
• Collaborate with the marketing team to plan and execute content strategies that meet business objectives and target audience needs.
• Implement best practices for SEO to increase organic search visibility and drive traffic to our website.
• Create and schedule posts, monitor engagement, and analyze performance on social media platforms (Instagram, XiaoHongShu, TikTok etc.)
• Work closely with other team members, including marketing, sales and product to align content efforts with overall marketing initiatives. Liaise with external agencies and vendors to ensure high-quality deliverables.
• Stay up-to-date with industry trends, competitors, and audience preferences to keep content relevant and engaging.
• Script writing and execution for video production, advertisements, and promotional materials.

Job Requirements

REQUIREMENTS:

• Possess at least a Diploma in any courses
• Preferably to have 2 years of working experience in content writing field
• Good command & creative writing in English
• Good Chinese writing skill is an added advantage
• Good translator of Chinese & English
• Able to work in Bukit Jalil area.
• Passionate about video shooting/photo shooting 
• Active on multiple social media platforms
• Sensitive in target audience preference
• High understanding of the interests of the audience 
• Good practices on each platform (about do and don’t)  
• Creative in storytelling skill
• Willing to work 5 working days (hybrid working mode)
• Possess own transportation.

Skills