Job Description

The Marketing Executive shall be responsible for planning, executing, and managing the Company's marketing initiatives to enhance brand awareness, customer engagement, and business growth.

The duties and responsibilities include, but are not limited to:

• Plan and execute digital marketing campaigns across social media and online platforms. 
• Manage the Company's social media accounts, including Facebook, Instagram, TikTok, Xiaohongshu (RED), and other relevant platforms. 
• Create, coordinate, and schedule engaging marketing content, including copywriting, photos, and videos. 
• Develop and implement marketing strategies to increase brand awareness and customer engagement. 
• Coordinate and manage KOL/KOC collaborations, influencer marketing campaigns, and partnership activities. 
• Plan and execute promotional campaigns, product launches, exhibitions, roadshows, and company events. 
• Monitor advertising performance and optimize digital campaigns where necessary. 
• Conduct market research and competitor analysis to identify new marketing opportunities. 
• Work closely with the design, sales, and operations teams to ensure smooth execution of marketing campaigns. 
• Prepare marketing reports and provide insights on campaign performance. 
• Assist in any other marketing-related duties assigned by the Company from time to time. 

Job Requirements

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Business Administration, or a related field. 
• Minimum 1–2 years of relevant working experience in marketing or digital marketing is preferred. Fresh graduates with strong portfolios are encouraged to apply. 
• Strong understanding of social media platforms, digital marketing trends, and online advertising. 
• Experience in content planning, copywriting, and campaign management. 
• Experience in managing KOL/KOC collaborations is an added advantage. 
• Basic knowledge of Meta Ads, Google Ads, or other digital advertising platforms is preferred. 
• Good communication and interpersonal skills. 
• Able to work independently as well as in a team. 
• Creative, proactive, organized, and able to manage multiple projects simultaneously. 
• Proficient in Microsoft Office (Word, Excel, PowerPoint). 
• Knowledge of Canva, Adobe Creative Suite, CapCut, or other creative tools will be an added advantage. 
• Excellent command of English and Mandarin (spoken and written) is preferred. Knowledge of Bahasa Malaysia is an added advantage.

Skills