Job Description

E-Commerce Operations & Strategy (Shopify Web)

• Manage and optimise the day-to-day performance of the Shopify website (SG & AU), including daily operations and commercial health.
• Analyse site performance, user behaviour, and conversion trends to identify improvement opportunities.
• Support the development and execution of e-commerce optimisation strategies (CRO, merchandising, funnel improvement).
• Manage product listings, collections, pricing, variants, and site merchandising.
• Ensure PDP, cart, and checkout experience is smooth and conversion-optimised.
• Support campaign execution and launch readiness from an e-commerce perspective.

Merchandising, Inventory & Campaign Readiness

• Coordinate with operations and logistics teams on inventory readiness and fulfilment alignment.
• Ensure assortments, promotions, and site experience are accurate before campaigns, reflecting STTOKE’s brand guidelines.
• Monitor product availability and flag potential stock risks that may impact sales or customer experience.
• Support key launches with attention to both commercial and brand impact.
• Proactively identify operational gaps and improvement opportunities that may impact conversion or customer experience.

Performance Marketing Strategy & Oversight (Agency-Led)

• Support performance marketing execution across Meta Ads and Google Ads in collaboration with appointed agencies.
• Review campaign performance reports and monitor key metrics such as ROAS, conversion rate, and acquisition quality.
• Translate performance insights into clear recommendations and optimisation actions.
• Support budget analysis and performance review discussions with the Head of Digital Marketing.

Commercial Analysis, Reporting & Insights

• Track and report on core DTC metrics: including but not limited to Revenue, Profit margin, ROAS, Conversion rate (CVR), and new customer acquisition.
• Maintain clear weekly and monthly performance reports.
• Ensure data accuracy in collaboration with analytics agencies.
• Identify trends, risks, and opportunities to inform strategic planning & decision making.
• Support the development of DTC performance frameworks and benchmarks.

Cross-Functional & Strategic Collaboration

• Work closely with internal teams, including CRM, Social & Influencer, Brand, and Operations, to align DTC strategy across the customer journey.
• Partner with internal teams to ensure acquisition, site experience and lifecycle communications are cohesive.
• Brief agencies clearly on execution requirements and campaign priorities, to ensure execution aligns with strategic direction and brand tone.
• Translate insights into recommendations that support broader marketing, brand and business objectives.

Job Requirements

• Bachelor’s degree in marketing, digital marketing, business, communications, or equivalent.
• At least 2–3 years of experience in e-commerce, DTC or performance marketing. (Agency-side portfolio management is good to have.)
• Working knowledge of Shopify-based e-commerce operations and website optimisation initiatives.
• Strong understanding of DTC funnels and metrics, and able to evaluate performance data and translate insights into strategy.
• Strong analytical thinking skills and financial acumen in budget management and ROI analysis
• Proficient in performance marketing (Meta Ads, Google Ads) and familiarity with analytic tools (GA4, Looker Studio)
• Experience with site merchandising, product setup, and campaign support.
• Experience with lifestyle, retail, or premium brands is an advantage
    

Who You Are

You are a calm, strategic thinker with operational discipline; a data-driven decision-maker who understands both e-commerce and performance marketing: 

• Think beyond execution and understand DTC as a system
• Can analyse data, spot patterns, and propose improvements
• Care about customer experience and brand integrity
• Communicate clearly and confidently with stakeholders
• Structure, organised and detail-oriented
  

Skills