Job Description

1. Develop and execute overall marketing strategies (online and offline).
2. Manage social media platforms (Instagram, Facebook, Xiaohongshu).
3.  Plan and execute paid advertising campaigns (Meta Ads, TikTok Ads, Google Ads).
4.  Organize brand promotions, campaigns, and product launches.
5.  Coordinate with photographers, models, and designers for content production.
6.  Create engaging content including copywriting and video scripts.
7.  Analyze advertising and sales data to improve ROI.
8.  Maintain brand positioning and visual identity.
9.  Work closely with the sales team to improve conversion rates.
10.  Identify and manage collaborations with KOLs and influencers.

Job Requirements

1. Strong knowledge of Meta Ads, TikTok Ads, or Google Ads.

2. Ability to create engaging content (copywriting and short-form videos)

3. Interest or experience in the fashion or menswear industry is preferred.

4. Strong analytical and data interpretation skills.

5. Ability to independently plan and execute marketing campaigns.
6. Good communication and teamwork skills.

7. Basic photography skills and strong visual sense are a plus.

8. Familiarity with Canva, CapCut, or Adobe software is a plus.

9. Able to work under performance targets and pressure.

Skills