Job Description

At Swarovski, where innovation meets inspiration, our people desire to explore, experience and create. As a Customer Relationship Management Manager, you will get a chance to work in a rewarding role within a diverse team that is pushing boundaries. Be part of a truly iconic global brand, learn and grow with us. We’re bold and inventive, revealing astonishing things like no one else can. A world of wonder awaits you.

About the job

Your responsibilities include, but are not limited to:

• Own and evolve the CRM ecosystem to build lasting customer relationships, grow the loyalty database, and align with global CRM strategies while tailoring plans to local market needs.
• Lead the planning and execution of CRM communications and loyalty programs (SCS & BeS), including newsletters, benefit fulfillment, and B2B2C collaborations to drive member engagement and retention.
• Organize and deliver high-quality member-exclusive events that reinforce brand values, enhance customer experience, and support acquisition and loyalty goals.
• Analyze customer data to inform campaign strategies, optimize performance, and provide actionable insights. You’ll also track competitor activities and support continuous improvement.
• Support the evolution of Very Important Clients (VICs) by creating personalized journeys and collaborating closely with retail teams to meet their needs.
• Manage the annual CRM budget and collaborate with central and local teams to ensure strategic alignment and operational excellence.

About you  

We are looking for a unique and amazing talent, who brings along the following:

• Bachelor’s degree in business/marketing or equivalent.
• Minimum 5-7 years of overall professional experience.
• Solid understanding of customer landscape.
• Excellent business acumen and passionate about CRM.
• A strong eye for details and great interpersonal skills.

What we offer

You can expect a range of benefits, including:

• Swarovski products discounts
• Employee Assistance Program
• Volunteering leave
• Learning and development programs

Masters of Light Since 1895

Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as crystal objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in around 140 countries and employs more than 18,000 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

Swarovski is an equal opportunity employer. We give our people the guts to celebrate individuality and pride ourselves on creating a workplace where people feel involved, respected, valued, connected, and heard. A place where anyone/everyone belongs. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under the law of the countries we operate in.

Job Requirements