Job Description

We are seeking a creative and strategic Copywriter to craft compelling narratives for our fragrance brand. This role combines strong writing skills with content planning capabilities, ensuring all communication is engaging, consistent, and aligned with brand direction across multiple platforms.  

• Develop, write, and localize marketing, corporate, and product-related content in both Bahasa Malaysia and English across various channels, including social media, websites, and marketing materials 
• Ensure all content adheres to brand guidelines, maintains a consistent tone of voice, and meets industry standards 
• Translate and adapt English content into Bahasa Malaysia (and vice versa) while preserving meaning, tone, and clarity 
• Conceptualize and produce creative copy for campaigns, product launches, promotions, and brand storytelling initiatives 
• Plan, organize, and manage content calendars aligned with marketing campaigns and business objectives 
• Collaborate closely with marketing, design, and communications teams to ensure accuracy, consistency, and cohesive messaging 
• Conduct research on fragrance trends, product positioning, and target audience to produce relevant and impactful content 
• Monitor and analyze content performance, engagement metrics, and audience insights to continuously optimize content strategies

Job Requirements

• Minimum Diploma or Bachelor’s Degree in Mass Communication, Journalism, Linguistics, or a related field 
• At least 2 years of experience in copywriting, content creation, or a similar role 
• Strong writing skills, particularly in Bahasa Malaysia, with the ability to create clear, engaging, and persuasive content 
• Good command of English (both written and verbal) 
• Experience in social media content planning and execution is an added advantage 
• Creative thinker with strong storytelling ability and strong attention to detail 
• Familiar with current digital and social media trends, especially within lifestyle, beauty, or fragrance industries

Skills