Job Description

Role Overview

We are seeking a Digital Marketing Manager to plan, execute, and optimize TalentCap’s digital marketing strategies across multiple channels. You will play a key role in driving brand awareness, audience engagement, and lead generation for our events, conferences, and strategic initiatives. This role requires both creativity and strong analytical skills to deliver measurable results.

Key Responsibilities

• Develop, execute, and manage digital marketing campaigns (Google Ads, Facebook/Instagram, LinkedIn, etc.).
• Create and implement content strategies to drive engagement across social media, email, and web.
• Manage SEO/SEM, website performance, and digital advertising to maximize ROI.
• Track, analyze, and report campaign performance, providing insights and recommendations.
• Work closely with the events and content teams to ensure marketing aligns with business objectives.
• Manage marketing automation, CRM tools, and email campaigns for effective audience targeting.
• Stay updated with digital marketing trends, tools, and best practices.
• Support in brand positioning, creative campaigns, and event promotions.
• Mentor junior digital marketers and guide agency/freelancer collaboration when needed.

Job Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 3–5 years of proven experience in digital marketing, preferably in events, and training industries.
• Strong knowledge of SEO, SEM, Google Analytics, and digital advertising platforms.
• Hands-on experience with social media marketing, content creation, and paid campaigns.
• Proficiency with marketing tools (HubSpot, Mailchimp, Meta Business Manager, LinkedIn Campaign Manager, etc.).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication, writing, and presentation skills.
• Creative mindset with the ability to craft engaging campaigns.
• Leadership qualities to mentor junior staff and manage external vendors.

Skills