Job Description

JOB PURPOSE
The Executive, Student Recruitment Engagement & System Support (EO), plays a crucial role in supporting recruitment-related engagement activities while ensuring that system-related processes and data are accurately maintained. The role focuses on optimising internal workflows, providing system support to counsellors, and contributing to student recruitment initiatives and events. The EO works closely with various stakeholders to enhance the prospect and student experience across the recruitment journey.

KEY RESULT AREAS / RESPONSIBILITIES
Grow Enrolment
• Responsible for Taylor’s Higher Education (New Local, International, Transfer, Progression, Sponsored and Postgraduate) outbound and inbound digital engagement to all prospective students and parents, and assisting in enrolment-related activities if needed.
• Maintain new Student revenue and recruitment numbers for TU and TC: Amp up the Awesome Customer Experience (ACE).
• Provide counseling advice and relevant information to prospective and existing students and parents of Taylor’s University and Taylor’s College through all digital engagement channels.
• Monitor and report new students/prospects revenue trends per intake for sales conversion via all digital engagement channels.
• Collate data and provide insights that influence decision-making for recruitment team strategy and stakeholders
Wow Student Experience
• Ensuring enrolment numbers align with intake targets for TU and TC.
• Monitor responses to all enrolment-related requests by prospective students and parents through all digital engagement channels.
• Provide timely, professional support to counsellors and other internal stakeholders to ensure smooth delivery of services to prospects and parents.
• Support front-line engagement if required during peak periods or major events.
Cost Leadership
• Coordinate with internal teams (e.g., Marketing, Admissions, Finance, and academics) to ensure alignment of processes.
• Prepare and consolidate reports for recruitment performance, engagement outcomes, and system-related activities.
• Assist in the development and documentation of SOPs related to recruitment and system use.
• Assist in the preparation of the meeting deck, or any business performance updates, relevant reports, as and when requested/assigned by the Head.
• Manage the engagement of Student Ambassadors.
System Support & Data Management
• Maintain accurate and up-to-date records in CRM and other related platforms (e.g., Salesforce, TOPAS).
• Ensure seamless operation of recruitment systems & student journeys
• Work with recruitment and marketing, and DTC to align campaign tracking, reporting, and tech needs.
• Support counsellors and team with lead entry, report generation, and status tracking leads with clear documentation: quick
system support, resolve technical/system-related issues promptly
• Troubleshoot minor system issues and escalate to the relevant teams where necessary.
• Ensure data integrity and timely updates for reporting and decision-making with Head/Stakeholders
• Proactively identify process or system gaps and suggest improvements.
• Participate in user testing and feedback sessions for system upgrades or new tools.
High Performance Organization
• Ensure that all prospective students' information is accurately maintained and updated in Taylor's CRM system.
• Collaboration with Marketing, Admissions, Finance, and Academics on meetings and briefings.
• Ensure clear and consistent communication within the team
• Monitor quality assurance processes to ensure consistency and effectiveness in digital engagement interactions.
* The role may be required to undertake other projects / evolve according to the function’s needs or the organization’s direction at the discretion of the Head.

JOB SPECIFICATIONS
Minimum Qualifications
• Diploma in IT or Computer Science /Business Management / Marketing / Communications, or related field knowledge.
• Degree Preferred

Related Experience
• At least 1–2 years of relevant experience in administrative support, student recruitment, or CRM/system support roles.
• Fresh graduates with strong organizational skills and attention to detail are encouraged to apply

Competencies (Knowledge, Skills and Abilities) Profession-Related
Foundational Competencies
• Strong Selling and Counseling capabilities.
• Digital / Telesales management & processes.
• Familiar with Sales Tools, Processes, and Technologies.
• Familiar with Higher Education products, customer profiling, and competitor profiling.
• Proficient in English, Bahasa Malaysia, and Mandarin (spoken and written) to effectively communicate with a diverse range of stakeholders and clients.
• Knowledge and skills in using computer software. E.g. (Microsoft software applications/Salesforce)
1. Strong AMP
a. Attitude - Value driven & good work ethics.
b. Motivation - Highly self-motivated in achieving results.
c. Passion - Highly interested in the broader purpose of Higher Education and its impact on society.
2. Data-driven and analytical in planning and decision making.
3. Excellent presentation, communication, and people
management skills and inclusive counseling skills.
4. Team Player. Experience working across levels in broad and complex organizations and believes in achieving results through collaboration.
5. Conflict Management – Ability to manage by identifying and handling conflicts in a sensible, fair, and efficient manner.
6. Willing to work beyond normal working hours and during weekends (if/when required by operational needs).
7. Possess own transportation.

The role may be required to undertake other projects / evolve according to the function’s needs or the organization’s direction at the discretion of the Head.

Job Requirements