Job Description

Founder Content Creation

• Work closely with the Founder to develop meaningful content ideas and storytelling angles.
• Assist in structuring scripts and talking points for videos and posts.
• Capture content during filming sessions, sharing sessions, or daily moments.
• Transform one idea or talk into multiple content pieces across platforms.

Founder Social Media Management

• Manage the Founder’s social media accounts (LinkedIn, Instagram, Tiktok, XHS and other founder accounts).
• Plan content calendars and maintain consistent posting schedules.
• Ensure the Founder’s messaging and tone remain consistent across platforms.
• Identify opportunities to grow professional networks and engagement.

Content Strategy & Performance

• Monitor content performance and audience engagement.
• Suggest improvements to strengthen content impact and reach.
• Keep up with social media trends and apply relevant ideas where appropriate.

Preferred Attributes

We are looking for someone who:

• Enjoys storytelling and meaningful conversations.
• Has a natural curiosity for ideas, people, and community topics.
• Can turn conversations, talks, or experiences into engaging content.
• Is comfortable working behind the scenes while supporting the Founder’s public presence.
• Is open to feedback and continuously improves their craft.

What You Will Gain

• Direct exposure to Founder-level thinking and brand strategy.
• Hands-on experience in personal branding and founder storytelling.

Job Requirements

• Diploma or Degree in Marketing, Communications, Media, Journalism, or related fields.
• Strong command of Chinese and Bahasa Melayu (spoken and written). English proficiency is an advantage.
• Experience or strong interest in social media content creation.
• Familiarity with platforms such as LinkedIn, Instagram, TikTok, or Xiaohongshu is a plus.
• Strong storytelling ability and interest in personal branding content.
• Highly organized with strong planning and documentation skills.
• Comfortable working closely with leadership in a fast-paced environment.
• Creative, proactive, and able to translate ideas into structured content.
• Based in Penang or willing to relocate to Penang.
• Willing to travel occasionally within Malaysia when required.

Skills