Job Description

Key Responsibilities

1. Brand Strategy & Planning

•  Develop and maintain monthly and quarterly marketing calendar
•  Define brand positioning, key messages, and promotional angles for each campaign
•  Plan product launch timelines, promotional periods, and seasonal campaigns
•  Monitor competitor activity and market trends in the wellness/supplements category
•  Propose and justify new product promotions or bundle strategies

1. Platform & Storefront Management

•  Manage and maintain Beulf's storefronts on TikTok Shop, Meta, Shopee, etc
•  Ensure product listings, pricing, and promotional mechanics are accurate and up to date
•  Set up and manage platform campaigns (flash sales, vouchers, bundle deals, brand days)
•  Monitor platform rankings and take action to improve product visibility and conversion
•  Liaise with platform representatives for brand-level opportunities (featured slots, co-campaigns)

1. Performance Monitoring & Reporting

•  Track weekly and monthly GMV across all platforms
•  Monitor key metrics: conversion rate, average order value, return rate, ad ROAS
•  Prepare monthly brand performance reports for the Marketing Manager
•  Identify underperforming SKUs or campaigns and propose corrective actions
•  Coordinate with the performance marketing team for paid ads direction and budget allocation

1. Customer Experience Management

•  Monitor customer feedback, reviews, ratings, and inquiries across all sales channels, including TikTok Shop, Shopee, social media, and customer service platforms.
•  Identify recurring customer concerns and work closely with relevant departments to improve overall customer satisfaction.
•  Analyze customer behavior, preferences, and purchasing patterns to enhance the customer journey and brand experience.
•  Develop initiatives to improve customer retention, repeat purchases, and brand loyalty.

Job Requirements

Requirements

•  1–3 years experience in marketing or related field
•  Strong interest in ecommerce and brand marketing
•  Familiar with social media platforms
•  Able to work in a fast-paced environment and manage multiple tasks
•  Analytical — comfortable reading sales data and platform dashboards
•  Organised and detail-oriented with good time management

Skills