Job Description

About us

We are a fast-growing e-commerce company specializing in the development and management of in-house brands across multiple categories, including Wellness Supplements, Pet Care & Food, Footwear, Personal Care, Fragrance, and Confectionery. Our primary sales channels are e-commerce platforms, with TikTok Shop emerging as our most dynamic growth platform.

Key Responsibilities

• Develop and execute comprehensive content strategist with each brand’s marketing objectives
• Create monthly, quarterly campaign based content plans across multiple platforms
• Identify content opportunities based on market trends, customer insights and business goals
• Ensure all content maintains a consistent brand voice, messaging and visual identity
• Develop content strategist to support product launches, promotional campaigns, seasonal events, and brand initiatives
• Plan content funnels that increase brand awareness, engagement and conversions
• Provide creative direction for video content, social media posts, advertising creatives and campaign materials
• Analyze consumer insights to identify content opportunities and improve campaign effectiveness.
• Monitor social media trends and emerging content formats to keep the brand competitive

Job Requirements

Requirements

• Diploma / Degree in Marketing, Multimedia, Communications, or related field
• 1-3 years of content creation experience (freelance or in-house)
• Strong understanding of social media platforms, content marketing and consumer psychology
• Experience with basic video editing apps and tools
• Comfortable being on camera (optional, but preferred)
• Creative, detail-oriented and self-driven

Skills