Job Description

Key Responsibilities

1. TikTok & Livestream Operations

• Manage and oversee Shuzzlab’s TikTok marketing activities and daily campaign execution. 
• Coordinate and monitor livestream schedules, performance, and operations. 
• Work closely with live hosts to ensure livestream readiness, product understanding, and content quality. 
• Monitor live host performance, attendance, KPI completion, and overall livestream consistency. 
• Assist live hosts with livestream planning, product arrangement, promotion flow, and campaign coordination. 
• Ensure livestream and TikTok content align with brand direction and sales objectives. 

1. Content & Social Media

• Assist in planning and coordinating TikTok content, promotional videos, and campaign materials. 
• Coordinate with content creators, video editors, and designers for content production. 
• Stay updated with TikTok trends, viral content styles, and market trends within the footwear industry. 
• Support content ideas, captions, and campaign messaging for social media platforms. 

1. Marketing & Campaign Execution

• Assist in planning and executing marketing campaigns, product launches, and promotional activities. 
• Coordinate closely with creative, operations, warehouse, and marketing teams to ensure smooth execution. 
• Monitor campaign performance and provide basic reporting and feedback. 

1. Affiliate & Creator Coordination

• Support affiliate collaborations and TikTok creator activities. 
• Assist in communication and coordination with affiliates and external creators when required.

Job Requirements

Requirements

• Diploma/Degree in Marketing, Business, Mass Communication, or related field. 
• Experience in TikTok marketing, livestream operations, or e-commerce industry is preferred. 
• Familiar with TikTok Shop ecosystem and social media trends. 
• Good communication and coordination skills. 
• Responsible, proactive, and able to handle fast-paced operations. 
• Able to work closely with live hosts and multiple internal teams. 
• Able to communicate in English & Malay (Mandarin is a bonus).

Skills