Job Description

Key Responsibilities

1. Brand & Marketing Strategy

• Plan and execute monthly marketing plans and brand initiatives
• Develop strategy to increase brand awareness, engagement, traffic and sales
• Identify marketing trends, customer behavior and competitor activities to identify new growth opportunities
• Ensure all marketing activities are aligned with the brand’s positioning and business objectives

1. Campaign Planning & Execution

• Plan and coordinate ecommerce campaigns, including platform mega campaigns, payday campaigns, product launches and seasonal promotions
• Develop campaign concepts, promotional mechanics, bundles and marketing angles
• Coordinate campaign timelines and deliverables with relevant internal teams
• Monitor campaign performance and provide recommendations for improvement

1. Tiktok & Ecommerce Growth

• Support the growth of Tiktok Shop and other ecommerce channels
• Monitor key performance indicators such as GMV, traffic, conversion rate, average order value and campaign performance
• Identify opportunities to improve product positioning, promotions and overall store performance
• Work closely with relevant teams to achieve monthly sales and marketing targets

1. Content Strategy & Creative Direction

• Develop monthly and weekly content plans based on campaign objectives, product priorities and current trends
• Generate creative content ideas, hooks, selling angles and storytelling concepts
• Brief and coordinate with content creators, designers and other creative team members
• Review content performance and continuously improve content direction based on results
• Keep up with Tiktok, social media and industry trends to identify potential viral content opportunities

1. Live Commerce Management

• Work closely with Live Hosts to improve live streaming performance and sales
• Plan live promotions, product focus, selling points and campaign mechanics
• Monitor live performance, including GMV, conversion, viewer engagement and other relevant metrics
• Identify areas for improvement and provide clear direction to improve live performance

1. Affiliate / KOL Marketing

• Support the development and execution of affiliate and KOL strategies
• Identify suitable creators and collaboration opportunities for the brand
• Coordinate product seeding, campaigns, promotional activities and content requirements
• Monitor affiliate / KOL performance and identify high performing creators for further collaboration
• Develop initiatives to increase affiliate generated content and sales

1. Performance Analysis & Reporting

• Track marketing, content, campaign and sales performance regularly
• Analyze performance data to understand what is working and identify areas for improvement
• Prepare weekly / monthly performance updates and reports
• Provide actionable recommendations based on data and market observations.

Job Requirements

Requirements

• Diploma/Degree in Marketing, Business, Mass Communication, or related field. 
• Experience in TikTok marketing, livestream operations, or e-commerce industry is preferred. 
• Familiar with TikTok Shop ecosystem and social media trends. 
• Good communication and coordination skills. 
• Responsible, proactive, and able to handle fast-paced operations. 
• Able to work closely with live hosts and multiple internal teams. 
• Able to communicate in English & Malay (Mandarin is a bonus).

Skills