Job Description

You’ll oversee the planning, production, and execution of content across digital and social platforms — from campaign ideation to final delivery. This role combines strategy and creativity, ensuring every piece of content not only looks good but also resonates with audiences and achieves client goals. You’ll work closely with creative, strategy, and project teams to deliver content that keeps us ahead of the curve in esports, gaming, and digital culture.

Key Responsibilities

• Lead the planning, development, and execution of content strategies across social, digital, and branded campaigns
• Oversee content calendars and ensure timely delivery across multiple platforms
• Manage the creation, editing, and publishing of multimedia content (copy, photo, video, graphics)
• Collaborate with in-house creative team to maintain cohesive brand storytelling
• Ensure content adheres to client guidelines, tone of voice, and campaign objectives
• Monitor performance analytics and optimise content for maximum engagement
• Stay updated on industry trends, cultural shifts, and platform changes to keep strategies fresh
• Provide direction to junior team members and external partners
• Prepare reports, insights, and recommendations for clients and internal teams
  

Job Requirements

Education and Experience Requirements

• Diploma/Bachelor’s Degree in Marketing, Advertising, Digital Media, Communications, Creative Multimedia, or a related field
• Minimum 3–5 years of experience in content management, digital marketing, or creative production (agency experience preferred)
• Proven experience in leading campaigns and managing brand or community content across TikTok, Instagram, Facebook,X and Discord
• Portfolio of past work (campaigns, creative projects, or branded content) is highly encouraged
  

Skill Requirements

• Strong grasp of digital platforms, content best practices, and audience engagemen
• Language Proficiency: English (spoken & written – good). Mandarin (spoken – decent; written/reading – a plus but not required). Proficiency in other languages will also be a plus but not required.
• Excellent copywriting, editing, and storytelling skills
• Competency in Adobe Creative Cloud (Photoshop, Premiere Pro, After Effects) or equivalent tool is a bonus
• Proficiency in photography/videography is a strong plus
• Analytical mindset with the ability to interpret data and make data-driven content decisions
• Strong project management skills to juggle multiple campaigns simultaneously
• Excellent communication and interpersonal skills to work with both clients and internal teams
• Leadership qualities with the ability to mentor junior team members
• Passion for esports and gaming is a bonus, but not essential — what matters is the ability to deliver content that connects
  

Skills