Job Description

We are seeking a talented Social Media Marketing Specialist who can develop and implement effective social media strategies that illuminate our clients' brands and drive meaningful engagement. The ideal candidate will have a passion for social media trends, excellent content creation skills, and the ability to analyze performance data to optimize campaigns.

Responsibilities

• Develop and execute social media strategies across multiple platforms (Instagram, TikTok, Facebook, XHS)
• Create compelling and on-brand content, including visuals, captions, and video concepts
• Manage posting schedules and maintain a consistent brand voice across all platforms
• Analyze campaign performance metrics and provide actionable insights to improve engagement
• Collaborate with clients to understand their brand voice and marketing objectives
• Coordinate with the content team to execute contents
• Stay up-to-date with platform algorithm changes, trends and adjust strategies accordingly

Job Requirements

• Bachelor's degree in Marketing, Communications, or related field (or equivalent work experience)
• 2+ years of experience in social media marketing or content creation
• Strong writing skills and ability to adapt voice to different brand personalities
• Basic content creations skills and familiarity with tools like Canva or Capcut
• Has an eye for media aesthetics
• Excellence in multitasking and prioritizing in a fast-paced environment
• Portfolio of campaigns & content creation (preferred)

Skills