Job Description

We are seeking a talented Social Media Marketing Specialist who can develop and implement effective social media strategies that illuminate our clients' brands and drive meaningful engagement. The ideal candidate will have a passion for social media trends, excellent content creation skills, and the ability to analyze performance data to optimize campaigns.

Responsibilities

• Develop and curate engaging content (text, images, video) that aligns with brand guidelines and resonates with target audiences across various social media platforms (Instagram, TikTok, Facebook, XHS).
• Create visually appealing and on-brand statics and videos using tools like Canva and CapCut.
• Write compelling copy that captures attention, drives engagement, and promotes brand awareness.
• Collaborate with internal team to produce visuals and ensure cohesive brand messaging.
• Manage social media calendars and ensure timely and consistent posting across all platforms.
• Analyze campaign performance metrics and provide actionable insights to improve engagement.
• Stay up-to-date with platform algorithm changes, trends and adjust strategies accordingly.

Job Requirements

• Bachelor's degree in Marketing, Communications, or related field (or equivalent work experience)
• Fluency in English is a must.
• Familiar with content creation in the form of photos, videos & stories for various platforms (even if it's for your own account/content - it counts!)
• Ability to think outside the box and generate ideas that capture attention and drive engagement.
• Strong copywriting skills and ability to adapt voice to different brand personalities.
• Familiarity with tools like Canva and Capcut.
• Has an eye for media aesthetics.
• Excellence in multitasking and prioritizing in a fast-paced environment.
• Portfolio of marketing campaigns & content creation (preferred)
• Must have own transport (preferred)

Skills