Job Description

• Data Entry:
• Accurately input and update data related to marketing campaigns, performance metrics, and customer information in Excel and other relevant databases.
• Ensure data consistency, integrity, and completeness through regular audits.
• Campaign Management:
• Assist in the planning, executing, and optimising of digital marketing campaigns across various channels such as CRM, Google Ads, Facebook, Instagram, and other relevant platforms.
• Monitor and analyse campaign performance, providing insights and recommendations for improvements.
• Campaign Tracking:
• Assist in tracking and documenting key performance indicators (KPIs) for marketing campaigns.
• Maintain organized records of campaign data for analysis and reporting.
• Content Creation:
• Collaborate with the creative team to develop engaging ad copy and creative assets.
• A/B test different ad variations to identify the most effective messaging and visuals.
• SEO Optimization:
• Support SEO initiatives by optimizing website content and metadata to improve search engine rankings.
• Assist in keyword research and analysis to enhance organic visibility.
• Reporting:
• Generate and distribute regular reports on campaign performance, providing insights into trends and opportunities.
• Collaborate with the marketing team to enhance reporting mechanisms and dashboards.
• Collaboration:
• Work closely with cross-functional teams including marketing, sales, and analytics to ensure alignment of goals and strategies.
• Participate in team meetings, and brainstorming sessions, and contribute to the overall marketing strategy.

Job Requirements

• Currently pursuing a Bachelor's degree in Marketing, Business, or a related field.
• Strong analytical skills with proficiency in Excel or other data analysis tools.
• Strong attention to detail and organizational skills.
• Excellent written and verbal communication skills.
• Basic understanding of digital marketing concepts.
• Eagerness to learn and adapt in a dynamic and fast-paced environment.

Skills