Job Description

About the role

Thong Bowl is launching a new FMCG product series. You will build our distribution network from the ground up and drive sales across general trade, modern trade, and other channels.

Key responsibilities

-Identify, evaluate, and appoint distributors and wholesalers across Peninsular Malaysia, and later East Malaysia and export.

-Negotiate distributor terms: margins, MOQ, credit terms, territory, and exclusivity.

-Secure listings with modern trade chains, convenience stores, and minimarts, and manage listing fees and promotion calendars.

-Develop the go-to-market plan for each product launch, covering channel mix, pricing structure (RSP, distributor and retailer margins), and launch targets.

-Drive sell-in to distributors and sell-out to consumers. Work with marketing on in-store promotions, sampling, POSM, and trade activities.

-Monitor stock movement, aging, and out-of-stock levels with distributors, and act on slow movers.

-Track competitor pricing, promotions, and new launches.

-Coordinate with operations and production on forecasting and stock planning.

-Report monthly on sales, distribution coverage, and channel performance.

Job Requirements

-At least 2 years in FMCG sales or business development, ideally in food and beverage.

-A proven track record of appointing distributors and securing modern trade listings.

-An existing network of distributors and retail buyers in Malaysia. This is the biggest advantage to look for.

-Strong negotiation skills and good numbers sense: margins, trade spend ROI, and P&L basics.

-Comfortable in a startup or new-division setting.

-Fluent in BM and English. Mandarin is an advantage for Chinese wholesalers and minimarts.

Skills