Job Description

Responsibilities:

• Assist in developing and executing strategic ongoing marketing initiatives and programs. 
• Work closely with the operations and retail teams to ensure alignment of programming and sales goals. 
• Managing the execution and distribution of POSM to ensure brand visibility and engagement at the point of sale.
• Collaborate with business development and create marketing partnerships and promotions with suppliers, company business units, and complementary brands that drive revenue and access new audiences. 
• Develop and maintain strong relationships with external partners, agencies, and vendors.
• Work alongside agencies to direct support for PR, digital and email marketing, SEO, search, content creation, and creative campaigns. 
• Manage and monitor all campaigns including but not limited to paid social, KOL management, EDM, CRM, Local Store Marketing. 
• Develop on-site and off-site marketing communications program to maximize conversion. 
• Build a strong and engaged influencer programs to maximize conversion. 
• Oversee all reputation and management on Google and other digital platforms. 
• Assist in managing all social media strategies to grow organic and paid social media channels. 
• Plan, create and execute content strategy for all digital channels. 
• Conduct market research and analysis to identify trends, opportunities, and customer needs.
• Proactively keep abreast of competitors, current trends and events in marketing, social technologies, new media, and relevant industries. 
• Monitor and analyze campaign performance using key metrics and data-driven insights; adjust strategies as needed to optimize results.
• Maintain good working relationship and coordination with Operations team, Supply Chain & Procurement and Menu Development team with a view to ensure proper implementation of marketing plans consistent with the company’s short and long terms and sales profit growth objectives. 
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Undertaking any other duties and responsibilities as so instructed by the superior and/or Company.

Job Requirements

Qualifications and Skills Required:

• A Diploma or Degree in Management, Marketing, Mass Communication, Business Administration or equivalent, with at least 3 years of experiences in Trade Marketing within the FMCG industry, preferably the food & beverages.
• A strong understanding of trade marketing fundamentals, including production planning, inventory management and sales operations.
• Proficient in planning, research, data analysis, forecasting, planogramming, project management, and event management.
• Strong analytical skills, attention to detail, and sensitivity to numbers and data.
• Strong verbal and written communication skills in English and Malay.
• Willingness to learn, constructive attitude, ability to problem-solve, and make things happen.
• Proactive, self-starter, organized, able to prioritize, and thrive in high-pressure situations while meeting deadlines.
• Able to work independently across various platforms and departments with minimal supervision, and also a strong team player with excellent interpersonal skills for effective collaboration.
• Outgoing, enthusiastic, reliable, and able to maintain a professional image at all times.
• Computer literate, proficient with Microsoft Office, and other relevant software and applications.
• Possess own car and willing to travel within Klang Valley.

Skills