Job Description

📱 Shape the Conversation! Join Us as a Social Media Specialist ✨

Are you a digital storyteller who knows what makes people stop scrolling? Do you keep up with social media trends, platform updates, content formats, and what gets people talking?

If you’re passionate about creating engaging content, building communities, and turning ideas into measurable results, we want you on our team!

As our Social Media Specialist, you’ll be the voice behind the brand — responsible for the day-to-day execution, content creation, publishing, community engagement, and performance optimisation across social media platforms.

This is a hands-on, high-ownership role for someone who genuinely understands social media, pays close attention to the details, and treats every post as an opportunity to strengthen the brand.

🔥 What You’ll Be Doing

• 💬 Create & Captivate – Develop engaging, relevant, and innovative content tailored to different social media platforms, formats, and audiences.
• 📲 Own the Daily Execution – Manage the day-to-day social media operation, including content preparation, scheduling, publishing, community engagement, and ensuring everything goes live accurately and on time.
• 🤝 Collaborate & Connect – Work closely with the Social Brand Manager, Digital Marketing team, and Creative Department to align content with overall brand and campaign strategies.
• 🎯 Know the Brand – Develop a strong understanding of clients’ businesses, objectives, target audiences, and advertising approaches to ensure every piece of content has a clear purpose.
• 📊 Strategise & Analyse – Conduct competitor research, benchmark industry performance, identify target audiences, and use insights to strengthen content strategies.
• 📅 Plan with Purpose – Develop and maintain editorial calendars, content schedules, and syndication plans to ensure consistent and timely publishing.
• ✍️ Write to Engage – Create compelling captions, copy, and social content that reflect the right brand voice and encourage audiences to stop, read, engage, and take action.
• 💬 Build the Community – Actively monitor and engage with the online community, responding appropriately to comments, messages, and conversations while maintaining a warm and personable brand presence.
• 📈 Measure What Matters – Monitor social media analytics and engagement metrics, identify trends, and turn performance data into clear, actionable insights.
• 🎨 Guide Creative Direction – Collaborate with the Creative Department to communicate content requirements and guide the visual direction of promotional materials and digital assets.
• 🔍 Understand the Audience – Monitor audience behaviours, preferences, interests, and engagement patterns to continuously improve content and targeting.
• 🧠 Research & Innovate – Stay ahead of social media trends, platform updates, emerging formats, and new opportunities to keep the brand relevant and competitive.
• 🚀 Optimise & Elevate – Review campaign and content performance, learn from what works and what doesn’t, and make data-driven improvements to maximise impact.
• 🗂️ Report & Reflect – Maintain accurate records and prepare regular performance reports and recommendations for assigned accounts.
• 🛠️ Pitch In & Adapt – Take ownership, move quickly, support the wider team, and take on additional responsibilities when required in a fast-paced agency environment.

Job Requirements

 🎓 What You Bring to the Table

• Degree in Marketing, Communications, Journalism, Creative Writing, or a related field.
• 2–3 years of hands-on experience in social media, content, digital marketing, or a related role.
• 2–3 years of agency experience is highly preferred.
• Strong practical understanding of major social media platforms, their formats, audience behaviours, and algorithms.
• Demonstrated ability to create engaging, platform-appropriate content that captures attention and encourages interaction.
• Strong copywriting skills with the ability to adapt writing style to different brands, audiences, and tones of voice.
• Good understanding of paid social media advertising and the processes involved in creating, distributing, and monitoring paid campaigns.
• Familiarity with social media management and scheduling tools such as Meta and related integrations.
• Comfortable working with social media analytics and engagement metrics and translating numbers into actionable insights.
• Strong attention to detail — from copy and visuals to posting times, links, tags, and overall content quality.
• Proactive, self-directed, and comfortable taking ownership of day-to-day execution.
• Able to work quickly, respond to feedback, and adapt content based on performance and changing trends.
• Naturally curious about social media and willing to continuously learn, experiment, and test new ideas.
• Warm, personable, and confident when engaging with online communities.
• Appreciation for fresh ideas, creative thinking, and new perspectives.

💡 This Role Is For You If...

• You genuinely enjoy social media and understand that great social content is more than simply posting regularly.
• You’re someone who notices trends, thinks about why content works, spots details others miss, and is excited to turn ideas into content that people actually want to see and engage with.
• You’re comfortable being hands-on — from brainstorming and writing captions to publishing content, monitoring comments, checking performance, and improving the next post.
• If you thrive on clean execution, fast feedback loops, creative problem-solving, and seeing engagement and performance grow, you’ll fit right in.

🌟 Why Join Us?

✅ Creative Freedom – Experiment, innovate, and bring fresh ideas to life in a supportive environment.

✅ Fast-Paced Growth – Develop your social media, content, and digital marketing expertise in a dynamic agency environment.

✅ Collaborative Culture – Work alongside passionate creatives and marketers who inspire, challenge, and support one another.

🚀 Ready to make your mark? Let’s build something extraordinary together!

Skills