Job Description

What You'll Do:

• Monitor overall business performance against monthly and annual targets, proactively identifying gaps, risks, and trends. Recommend data-driven action plans to stay on track, while supporting forecasting and planning to improve visibility, predictability, and accountability.
• Analyse partner performance to identify key revenue drivers, growth opportunities and underperforming areas. Translate findings into clear, actionable recommendations to optimize performance and drive incremental revenue.
• Analyse campaign performance Lead post-campaign reviews by synthesizing performance insights, identifying key learnings and recommending actionable improvements for future initiatives.
• Leverage identified gaps to design and execute A/B tests across campaign mechanics, marketing placements and user targeting strategies to determine the most effective approach for scaling. Analyse end-to-end user funnels to identify drop-offs and translate insights into actionable optimizations that improve conversion rates and overall user journey performance.
• Support pre-campaign planning by defining success metrics, tracking requirements and measurement frameworks to ensure campaigns are set up for effective performance evaluation.
• Provide market and category insights by analysing trends across partners, competitors and use cases. Highlight high-potential opportunities and support the team in making informed, data-backed decisions on where to invest, scale, or deprioritize.
• Support day-to-day operations by raising and tracking POs, PRs, invoices, and GRNs to ensure timely processing and compliance. Log and manage Jira tickets for BI tagging, reporting, and campaign-related requests, ensuring smooth coordination across teams.

Job Requirements

Role Requirements:

• Bachelor’s degree in Business, Economics, Analytics, Marketing or equivalent.
• 2–4 years of experience in business analysis, campaign analytics, growth or marketing operations (fresh grads with strong internships can be considered).
• Strong analytical skills with the ability to interpret data and translate it into actionable insights and recommendations.
• Proficient in Excel / Google Sheets; familiarity with SQL or BI tools (e.g. Tableau, Power BI) is a plus.
• Experience working with campaigns, CRM or digital platforms (e.g. eCommerce, fintech, subscriptions) is preferred.
• Highly organized and detail-oriented, with the ability to manage multiple tasks and stakeholders simultaneously.
• Comfortable handling operational tasks and coordinating requests across teams.
• Strong communication skills, able to present data and insights in a clear and structured manner to both technical and non-technical stakeholders.
• Proactive, self-driven and able to work in a fast-paced environment with ambiguity
• A self-starter with a strong sense of ownership and responsibility, delivering assigned tasks within deadlines and keeping management informed of progress in a timely manner with minimal supervision.
• A collaborative team player who can also work independently, adapt to challenges, and drive results proactively.

Skills