Performance Marketing Specialist
Job Description
JOB RESPONSIBILITIES:
• Independently develop, deploy & monitor SEO, Email Marketing and Paid Marketing (SEM,
Display, Social, Programmatic) efforts
• Set up & run campaigns in various platforms (Google/YouTube, Facebook/IG, LinkedIn,
Kenshoo, DoubleClick)
• Set up & maintain SEO best practices for web assets and collaborate with the marketing team
to support the production of SEO optimised content
• Handle publication of email marketing campaigns
• Set up & monitor web analytics and tracking tools (Google Analytics, HotJar)
• Optimise marketing efforts by analysing and interpreting large sets of data across channels
• Create dashboards and other reporting tools to ensure data is shared across teams
• Stay abreast of emerging digital tools and platforms, digital marketing trends and new
technologies to ensure effective utilisation of available tools for marketing efforts
• Keep informed of crypto and blockchain industry related subject matters to aid in marketing
efforts.
Job Requirements
WHAT WE’RE LOOKING FOR :
• At least 2-3 years of relevant experience
• Experienced technical operator in biddable media, email marketing and SEO
• Excellent with Excel/spreadsheet
• Analytical, organised and efficient individual who enjoys operational work
• Can work independently with minimal supervision
• Background and knowledge in FinTech / Blockchain / Crypto / Digital Asset is an advantage
• Agency-side or Brand-side exposure is a plus
• Able to speak and write in Bahasa Malaysia, English and Mandarin is an advantage
• Location is based in KL
• Open for Malaysians only
Additional Info
Experience Level
1 - 3 Years of Experience
Job Specialisation
Advertising & Branding, Digital Marketing, Public Relations