Job Description

• Plan, execute and optimize digital marketing campaigns across social media, search engines, email, and display advertising.
• Manage company social media platforms and create engaging content to increase audience engagement.
• Develop and implement SEO/SEM strategies to improve website traffic and conversions.
• Monitor and manage paid advertising campaigns (Google Ads, Meta Ads, etc.).
• Create marketing content including copywriting, visuals coordination, and campaign materials.
• Analyze campaign performance using digital tools (Google Analytics, Meta Business Suite, etc.) and prepare performance reports.
• Manage website updates, landing pages, and support online branding initiatives.
• Conduct market research, competitor analysis, and identify emerging digital trends.
• Collaborate with sales and management teams to support lead generation and business development efforts.
• Recommend strategies to improve online presence and return on marketing investment.

Job Requirements

• Diploma/Degree in Marketing, Digital Marketing, Mass Communication, Business, or related field.
• Minimum 2–3 years of experience in digital marketing (more for senior roles).
• Strong knowledge of SEO, SEM, social media marketing, content marketing, and paid ads.
• Hands-on experience with tools such as Google Ads, Google Analytics, Meta Ads Manager, Canva/Adobe, or equivalent.
• Knowledge of lead generation and performance marketing is an advantage.
• Strong analytical skills with ability to interpret data and optimize campaigns.
• Excellent communication and copywriting skills in English (Chinese/Malay is an added advantage if required).
• Creative, proactive, and able to work independently.
• Experience in finance / money lending / sales-driven industries is an added advantage (if relevant to your company).

Skills