Job Description

We are looking for a creative, driven, and internet-savvy Marketing Intern to join our team to support the execution of affiliate marketing activities, with a strong emphasis on Affiliate/ KOC / KOL recruitment, content creation, content coordination, and social media execution.In this role, you will be on the front lines of our growth, focusing heavily on building our affiliate network and scouting the next wave of KOCs (Key Opinion Consumers) and KOLs (Key Opinion Leaders). This is a hands-on role where you will learn the ins and outs of modern e-commerce marketing, community building, and social media operations.


Core Responsibilities
1. Affiliate & Influencer Management (Core Focus)

• Sourcing & Recruitment: Actively scout and recruit potential Affiliates, KOCs, and KOLs across TikTok, Xiaohongshu (XHS), and Instagram who align with our brand identity.
• Outreach & Negotiation: Manage cold outreach, seed product samples, and negotiate collaboration terms (commission rates, content deliverables).
• Relationship Management: Maintain a healthy, highly engaged pipeline of creators, ensuring they have the assets and product knowledge needed to create high-performing content.
• Tracking & Performance: Monitor affiliate links/promo codes and track content livedates to ensure creators post on schedule.
  
  2. Content Creation & Execution Support
• Trend Spotting: Keep a pulse on daily social media trends, viral audio, and format changes to pitch fresh content ideas.
• Briefing Creators: Assist in creating clear, engaging content briefs for KOCs/KOLs to ensure brand messaging is accurate while maintaining the creator's authentic voice.
• In-House Content: Support the team in filming, editing, or scripting short-form videos (Reels, TikToks, XHS notes) and designing basic social media graphics.

3. Social Media Operations

• Account Management: Assist in the daily operations of our official brand channels (scheduling posts, writing captions, and optimizing hashtags).
• Community Engagement: Foster a lively community by responding to comments, direct messages (DMs), and engaging with tagged user-generated content (UGC).
• Data Logging: Help maintain and update internal tracking sheets (e.g., creator databases, content calendars, and performance metrics).

4. Market Research & Content Insights

• Trend Analysis:Research content trends, formats, and competitor activities.
• Performance Insights: Share insights on what content performs well and emerging platform trends.Planning
• Support: Prepare simple summaries to support content planning.

5. Administrative & Coordination Support

• Data Management: Maintain content trackers, asset folders, and campaign documentation.
• Marketplace Support: Assist with handling customer inquiries on marketplace platforms to ensure excellent service and engagement.Progress Reporting:Provide weekly updates on content progress and deliverables.

Job Requirements

• Education: Currently pursuing or recently graduated with a Diploma/Degree in Marketing, Mass Communications, Business, or a related field.

• Platform Fluency: Familiar with TikTok, Instagram, and Xiaohongshu(understanding the algorithm and cultural nuances of each platform is a huge plus).

• Communication Skills: Excellent written and verbal communication skills; comfortable reaching out to creators and handling customer interactions professionally. 

• Creative & Tech Tools: Basic proficiency in digital spreadsheets for tracking data. Experienced in mobile video editing apps (CapCut) and graphic design tools (Canva) is a strong plus. 

• Mindset: Highly organized, proactive, and capable of working in a fast-paced environment. A self-starter who isn't afraid to test new ideas.

Skills