Job Description

We are seeking a data-driven Performance Marketing Specialist to plan, launch and optimise paid digital advertising campaigns across platforms (Google, Meta, LinkedIn, YouTube and others) for clients, monitor performance and budgets, provide data-led recommendations, and collaborate with internal teams to achieve campaign objectives in a fast-paced digital agency environment.

Job Requirements

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across Google, Meta, LinkedIn, YouTube, and other digital platforms.
• Monitor campaign performance, budgets, leads, and conversions.
• Analyse campaign data and provide recommendations to improve results.
• Optimise audience targeting, advertisements, landing pages, and conversion funnels.
• Prepare campaign reports and share performance insights with clients.
• Work closely with content writers, designers, and other team members to execute campaigns.
• Manage advertising budgets effectively and ensure clients’ campaign objectives are achieved.
• Maintain good relationships with clients and understand their marketing needs.
• Keep up to date with digital marketing trends, tools, and platform updates.

Qualifications & Other Requirements

• Diploma or Degree in Marketing, Business, Mass Communication, or a related field.
• At least 2 years of experience managing paid digital advertising campaigns.
• Hands-on experience with Google Ads and Meta Ads is required.
• Knowledge of LinkedIn Ads, YouTube Ads, SEM, SEO, and other digital channels is an advantage.
• Able to analyse campaign data and turn insights into practical improvements.
• Good communication, problem-solving, and client-management skills.
• Able to manage multiple campaigns and work well in a team.
• Experience managing international campaigns will be an added advantage.
• Active AI practitioner — uses AI tools to enhance project delivery, reporting, and process documentation; able to develop team members' AI capabilities.
• Data-driven and results-oriented; proactive and willing to test new campaign ideas; responsible for campaign performance and budget management; comfortable working in a fast-paced digital agency environment.

Skills