Job Description

Role Summary

We are looking for a creative, proactive, and hands-on Content Creator cum Marketing Executive to grow the Truly Gourmet brand locally and internationally.
You will manage day-to-day marketing activities, including social media content, KOL coordination, campaign planning, and distributor marketing support.

This role suits someone who is resourceful, fast-learning, and excited to build a fast-growing snack brand.

Key Responsibilities

1. Social Media & Content Creation

• Plan and execute a monthly content calendar (TikTok, Instagram, Facebook, 小红书, etc).
• Produce short-form videos and basic edits for product highlights, behind-the-scenes, and lifestyle content.
• Write captions, product stories, and trending copy.
• Monitor engagement, comments, and messages.

2. Branding & Creative Execution

• Assist in designing simple marketing materials using Canva (posters, social media graphics, packshots).
• Coordinate with external designers, photographers, and videographers when needed.
• Maintain consistent brand voice and visual identity.

3. Influencer & KOL Coordination

• Identify suitable creators and manage collaborations.
• Prepare KOL briefs, product shipments, and campaign tracking.
• Evaluate the performance of KOL posts and optimize for future campaigns.

4. Campaigns & Promotions

• Execute marketing campaigns for festive seasons, promotions, and new product launches.
• Support Shopee/Lazada promotional activities with banners and product visuals.
• Assist in planning sampling activities and roadshows when needed.

5. Distributor & Export Support

• Prepare marketing decks, product information sheets, and visuals for distributors.
• Provide localized visuals (EN/Malay/Mandarin) for partners in Singapore, Hong Kong, Australia, Korea, etc.
• Update brand assets and ensure alignment with export customers.

6. Digital Advertising (Basic)

• Assist in boosting posts and simple ad setups.
• Work with external agencies for more advanced ads (retargeting, conversion campaigns).

7. Market Research & Reporting

• Track competitor trends, pricing, and new product launches.
• Monitor brand performance across platforms.
• Prepare monthly marketing reports and improvement plans.

Job Requirements

• Diploma/Degree in Marketing, Mass Communication, Design, or related fields.
• 1–3 years of experience in marketing, FMCG experience is a bonus.
• Strong understanding of social media trends.
• Basic design skills (Canva) and video editing (CapCut or equivalent) or any webapp you are familiar with.
• Good communication skills in Eng, BM (Chinese is a plus).
• Strong sense of responsibility, independence, and attention to detail.
• Enjoys creating content + hands-on execution.
• Able to work in a fast-moving environment.

Skills