Job Description

Job Summary

To develop content that is engaging and informative for students and applying best Search Engine Optimization (SEO) practices to increase visibility and boost company’s ranking on various search engines and social media platforms.

Key responsibilities include:

• Developing new content ideas based on SEO driven practices such as keyword search.
• Ensuring contents are ranked on the first page of Google (or other relevant search engines) for critical keywords.
• Ensuring citations by popular AI prompt/search applications and Google AIO.
• Producing content that will result in high engagement and desired conversion (includes writing, editing and proofreading).
• Working closely with the marketing team, graphic designers and videographers to produce the best content.
• Managing team of writers or freelance writers (if any) to meet content development objectives.
• Creating or revising style guides, either alone or with a team, to ensure all written content is effective and consistent.
• Revising existing content to reflect business changes or new preferences.
• Assisting marketing team in crafting social media messages for campaigns and branding endeavors across different platforms.
• Track web analytics to ascertain content engagement levels.
• Developing or aligning the company’s voice and image in-line with branding and company goals.
• Identifying new opportunities for content creation.

Job Requirements

Qualifications

• Degree in Communications, Marketing or equivalent.
• Minimum two (2) years experience in SEO and content writing.
• Excellent knowledge of English writing (primary) and Chinese read/writing (secondary).
• Possess strong understanding of SEO tools such as SEMRush, AHref or equivalent. Having knowledge in using Google Analytics, Google Search Console, Tag Manager & others.
• Have a clear grasp of SEO practices and how to fix technical issues (reporting, site audits, on-page & off page optimisation).
• Familiar with Wordpress and experience in using content management systems is a bonus.

Skills