Job Description

Want to run campaigns that actually move people? Join our small, friendly crew working with us at Unity Marketing Group. We help Malaysian employers and brands connect with the right candidates and audiences through creative recruitment and employer-branding campaigns. We mix practical recruitment know-how with clear marketing to help clients hire better and faster.

As a Campaign Sales and Marketing executive you will build end-to-end campaigns, from pitch to performance, to help clients meet hiring and brand goals. This is a hands-on role where you will design offers, run digital ads, track leads, and help scale our campaign services.

Your Growth & Impact

• Build a portfolio of live campaigns that showcase measurable hiring results and brand lift.
• Expand your commercial experience by owning parts of the sales pipeline and client pitches.
• Develop practical digital marketing skills across ads, analytics, and brief writing.
• Connect with recruitment consultants and employers to strengthen your professional network in hiring and HR.
• Fast-track into senior campaign or account roles by growing end-to-end campaign ownership and client trust.

Job Requirements

Responsibilities

Campaign Strategy & Execution

• Design campaign briefs, messaging frameworks, and channel plans that match client hiring and branding goals.
• Set up and run ads on Facebook, Instagram, LinkedIn, and relevant job portals while managing daily budgets and schedules.
• Coordinate creatives and copy with designers and writers to ensure assets launch on time and on brief.
• Run simple A/B tests and adjust targeting to improve cost per lead and engagement.

Client Sales & Growth

• Prepare and present concise campaign proposals and rate cards to prospective clients.
• Manage a basic sales pipeline, follow up leads, and close small-to-medium accounts with support from senior staff.
• Maintain client relationships, gather campaign feedback, and recommend next steps to expand services.

Analytics & Collaboration

• Track campaign performance using Google Analytics and native ad dashboards, and deliver clear weekly summaries.
• Use Google Sheets to monitor KPIs, leads, and simple revenue forecasts.
• Work closely with recruitment consultants and account managers to align campaign outputs with hiring outcomes.

Requirements

Qualifications & Experience

• Diploma or degree in marketing, communications, mass communications, or a related field; fresh graduates are welcome.
• 0 years of professional experience expected; internships, course projects, or part-time campaign work count strongly.
• Comfortable working in a small team with tight timelines and handling both sales and marketing tasks.

Hard Skills & Knowledge

• Basic competence with Facebook Ads Manager, LinkedIn Campaign Manager, or Google Ads, or strong willingness to learn them fast.
• Familiarity with Google Analytics and Google Sheets or Excel for tracking and reporting campaign metrics.
• Ability to write clear ad copy and create concise briefs for designers and content creators.
• Working knowledge of employer branding and recruitment marketing ideas.

Soft Skills & Qualities

• Effective communication and collaboration skills; able to take direction and work with multiple stakeholders.
• Leadership potential with a positive, curious attitude and strong willingness to learn quickly.
• Confident on client calls and able to present ideas clearly and politely.

Skills