company-logo-image

Education Counselor (Content & Recruitment Specialist) - Akademi TVET UNIRAZAK (ATUR)

ashley-avatar-image

AI-generated summary

beta

This job is for an Education Counselor at Akademi TVET UNIRAZAK, focusing on student recruitment through engaging online content. You might like this job because it combines creativity with sales skills, including hosting live sessions and making viral videos!

Undisclosed

Malaysia, Kuala Lumpur

Job Description

Education Counselor (Content & Recruitment Specialist) - Akademi TVET UNIRAZAK (ATUR)

Description

The Education Counselor is a dynamic, results-oriented "hunter" responsible for driving student recruitment through a mix of digital influence and direct sales. Unlike traditional administrative roles, this position requires a high-energy individual who acts as the digital "face" of ATUR. The primary goal is to identify, engage, and enroll students into various skills programs ranging by leveraging social media platforms and live engagement.

Responsibilities

  • Content & Live Engagement:
    • Host regular "Live" sessions on platforms like TikTok and Instagram to present ATUR’s unique value propositions, such as the 70% practical learning model.
    • Create and edit viral-style short-form videos to showcase program benefits and career milestones.
    • Build and maintain an online community by responding to inquiries in real-time to convert viewers into qualified leads.

  • Active Student "Hunting":
    • Proactively identify potential candidates through digital outreach in community groups, school leaver forums, and local networks.
    • Perform consultative counseling to help prospects understand program pathways.
    • Manage the full enrollment cycle to meet specific intake targets.
    • Convert leads into registered students to ensure ATUR reaches its sustainable revenue goals.
    • Provide administrative support for the enrollment process, ensuring all regulatory compliance and documentation are met.

Requirements

Key Competencies & Skills

  • Exceptional "on-camera" personality with the ability to lead engaging live streams and capture audience attention.
  • Strong "hunter" mindset with a proven ability to close sales and meet strict recruitment KPIs.
  • Skilled in using marketing tools including CapCut for video editing.

Qualifications & Experience

  • At least 1–2 years of experience in sales, digital marketing, or education counseling with a focus on lead generation.
  • Familiarity with the Malaysian TVET landscape, including JPK (Jabatan Pembangunan Kemahiran) and PTPK funding, is a significant advantage.
  • Fluency in Bahasa Melayu and English is essential to communicate effectively across diverse regional demographics.


Share now: 


Job Requirements


Company Benefits

Flexible working arrangements

Offering employees the freedom to adapt their work schedules and locations to suit personal and professional needs.

Healthcare coverage

Includes coverage for doctor visits, hospital stays, medications, and preventive care, with some plans extending to dental and mental health services.

Buy Your Own Device (BYOD) scheme

Employees can use their devices, such as laptops, smartphones, or tablets, for work purposes.

Education assistance scheme

Support employees in advancing their knowledge and skills.


Additional Info

Company Activity

Last active - few days ago

Job Specialisation


Company Profile

Universiti Tun Abdul Razak-logo-image

Universiti Tun Abdul Razak

Universiti Tun Abdul Razak (UNIRAZAK) was established 1997 and is one of the first private universities in Malaysia. UNIRAZAK is wholly-owned by Yayasan Pelaburan Bumiputra, which also owns Permodalan Nasional Berhad (PNB) and Perbadanan Usahawan Nasional Berhad (PUNB). UNIRAZAK is known for its coveted degrees which were jointly-developed in partnership with globally renowned professional bodies. This unique...