Job Description

Core Responsibilities:

Digital Marketing

• Lead creation of marketing content for social media purposes
• Review effectiveness of social media activities and recommend opportunities for improvement
• Review product promotion & festival celebratory posts 
• Review ideas to improve the digital footprint of the company, and its usefulness

Marketing Content Development

• Inspect marketing content (e.g. layouts, advertising copy, edit scripts) for adherence to specifications
• Organize designers and printing services for production of marketing materials

Brand & Product Management

• Manage multi-brands according to brand position and differentiation
• Develop value proposition for each brand and market segment
• Provide direction and monitor progress of product launch: review artwork, catalogues, website content etc
• Monitor development, sourcing, testing and approval of merchandising/promotional items

Marketing Operations Management

• Oversee the implementation of marketing plans and activities in accordance to budgets and timelines
• Review all marketing materials to ensure they are in line with marketing plans
• Review marketing activity reports and submit to superior for further review

Marketing Strategy Development

• Study market & competitors' information, new marketing trends/tactics in the industry
• Analyze information collected to formulate/re-formulate recommendations for market strategies and positionings.

Job Requirements

Minimum education qualifications:

• Diploma in Business/Marketing or similar discipline
• Bachelor’s degree in Business/Marketing or similar discipline an advantage

Minimum years of experience:

• 3 years of relevant experience in Marketing for diploma holders
• Fresh graduate if the candidate is a degree holder

Key job-specific competency requirements:

• Good Knowledge of digital marketing and proposing creative marketing ideas
• Highly meticulous and able to meet tight deadlines
• Good interpersonal skills
• Good analytical and problem-solving skills
• Proficient in verbal and written English and/or Mandarin to be able to interact with internal customers effectively
• Basic proficiency in MS Office Word and Excel
• Knowledge of marketing tools and marketing technologies

Skills